Stytch Eliminates Tiered Plans, Introduces Unified Pay-As-You-Go Model with Expanded Free Tier Features
What happened
Between the Oct 1, 2024 and Jan 1, 2025 captures of Stytch's pricing page, Pulse recorded 12 changes: Device fingerprinting pricing introduced: 10,000 fingerprints free, $0.005 per additional fingerprint; Starter plan ($0/month) removed as distinct tier; Free tier now includes 5 SSO or SCIM connections; Added Find your organizations feature; Full email customization and Stytch brand removal introduced as $99 add-on; Stytch eliminated three tiered plans (Starter $0, Pro $249, Scale $799) and consolidated into a single pay-as-you-go model with all features included; SSO/SCIM connections changed to pay-per-connection add-on at $125/connection after 5 free; Free tier MAUs increased from 1,000 to 10,000; Free tier organizations increased from 25 to unlimited; Scale plan ($799/month) removed as distinct tier; Pro plan ($249/month) removed as distinct tier; Added SCIM provisioning, deprovisioning and automatic role management. Pulse files it as a packaging change (new add-on, plan removed, threshold added, feature added, package change, add-on change, limit increase) with an upward direction. Pulse's latest capture (Jun 8, 2026) lists Brand Customization at $99 and Fraud & Risk Prevention - Pay as you go at $0.01 per fingerprint + $0.01 per fingerprint.
Stytch's previous recorded change was "Stytch Increases Pro Plan Member Capacity by 2000%, Expanding Access to More Users Than Ever Before" (Q3 2024). Stytch has been tracked since 2023-11-25.
In the same window Okta and Auth0 also changed their Cybersecurity & Identity Management pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · Add-onAdded
BeforeNo Device fingerprinting pricing
AfterDevice fingerprinting pricing
- Starter · PlanPlan removed
Starter plan ($0/month) removed as distinct tier
- — · LimitAdded
BeforeNo SSO or SCIM connections
After5 SSO or SCIM connections
- — · FeatureAdded
BeforeNot listed
AfterFind your organizations feature
- — · Add-onAdded
BeforeNot listed
AfterFull email customization and Stytch brand removal
- — · PackagingRemovedthree tiered plansNo three tiered plans
- — · Add-onAdd-on change
SSO/SCIM connections changed to pay-per-connection add-on at $125/connection after 5 free
- — · Limit+900%1,00010,000
- — · LimitChanged25unlimited
- Scale · PlanPlan removed
Scale plan ($799/month) removed as distinct tier
- Pro · PlanPlan removed
Pro plan ($249/month) removed as distinct tier
- — · FeatureAddedNo SCIM provisioningSCIM provisioning
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Add-on | No Device fingerprinting pricing | Device fingerprinting pricing | Added |
| Starter | Plan | Starter plan ($0/month) removed as distinct tier | Plan removed | |
| — | Limit | No SSO or SCIM connections | 5 SSO or SCIM connections | Added |
| — | Feature | Not listed | Find your organizations feature | Added |
| — | Add-on | Not listed | Full email customization and Stytch brand removal | Added |
| — | Packaging | three tiered plans | No three tiered plans | Removed |
| — | Add-on | — | $125/connection | Add-on change |
| — | Limit | 1,000 | 10,000 | +900% |
| — | Limit | 25 | unlimited | Changed |
| Scale | Plan | Scale plan ($799/month) removed as distinct tier | Plan removed | |
| Pro | Plan | Pro plan ($249/month) removed as distinct tier | Plan removed | |
| — | Feature | No SCIM provisioning | SCIM provisioning | Added |
Values as written on Stytch's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Stytch's pricing page (stytch.com) from Oct 1, 2024 and Jan 1, 2025; the change is marked on the page, where Device fingerprinting pricing now appears.
Sign in to see the evidence
The two full-page captures with this change marked up are free with an account.
Stytch, the last 90 days
Full history- Jan 12, 2026packagingStytch Reduces Enterprise Plan Uptime SLA from 99.999% to 99.99%
- Q3 2025improvedStytch Expands Free Tier to Include AI Agents, Boosting Monthly Active User Quota to 10,000
- Q4 2024packagingStytch Eliminates Tiered Plans, Introduces Unified Pay-As-You-Go Model with Expanded Free Tier Features · this change
- Q3 2024improvedStytch Increases Pro Plan Member Capacity by 2000%, Expanding Access to More Users Than Ever Before
Across Cybersecurity & Identity Management in the same window
All Cybersecurity & Identity Management changes- OktaJan 12Okta Restructures Pricing Model to Suite-Based System, Introducing New Essentials, Professional, and Enterprise Plans
- Auth0Jan 11Auth0 Enhances Professional Plan MFA with Expanded Support and Introduces M2M Tokens Add-on Amidst Other Plan Changes
- OktaJan 12Okta Discontinues Adaptive SSO Plan, Introduces Identity Threat Protection at $4/User/Month
- OktaJan 12Okta Introduces Device Access Product to Workforce Identity Cloud at $4/User/Month, Enhancing Desktop MFA and Passwordless Login
- OktaJan 12Okta Introduces Core Essentials Plan at $14/User/Month, Bridging Gap Between Starter and Essentials Plans
Questions about this change
Did Stytch raise prices in January 2025?
No list-price increase was recorded between Oct 1, 2024 and Jan 1, 2025. The change Pulse detected was a packaging change: new add-on, plan removed, threshold added, feature added, package change, add-on change, limit increase.
What changed on Stytch's pricing page between Oct 1, 2024 and Jan 1, 2025?
Add-on: No Device fingerprinting pricing → Device fingerprinting pricing, added; Starter plan ($0/month) removed as distinct tier; limit: No SSO or SCIM connections → 5 SSO or SCIM connections, added; feature: Not listed → Find your organizations feature, added; add-on: Not listed → Full email customization and Stytch brand removal, added; packaging: three tiered plans → No three tiered plans, removed; SSO/SCIM connections changed to pay-per-connection add-on at $125/connection after 5 free; limit: 1,000 → 10,000 (+900%); limit: 25 → unlimited, changed; Scale plan ($799/month) removed as distinct tier; Pro plan ($249/month) removed as distinct tier; feature: No SCIM provisioning → SCIM provisioning, added. Pulse compared the captures it took on Oct 1, 2024 and Jan 1, 2025; the before/after table above lists each item as written on the page.
How often does Stytch change its pricing?
Pulse recorded 1 other pricing-page change for Stytch in the 90 days before this one; the previous change was "Stytch Increases Pro Plan Member Capacity by 2000%, Expanding Access to More Users Than Ever Before" in Q3 2024; Stytch has been tracked since 2023-11-25.