Stytch Transforms Pricing Model to B2B SaaS with New Tiered Plans and Organization-Based Pricing
What happened
Between the Nov 25, 2023 and Jan 6, 2024 captures of Stytch's pricing page, Pulse recorded 13 changes: Standard plan renamed to Pro plan; Free MAUs decreased from 5,000 to 1,000 for Starter and Pro plans; Added 5,000 free MAUs threshold to Scale plan; Added 100 free organizations threshold to Scale plan; Added monthly active organizations (MAO) as a new pricing dimension alongside MAU; Scale plan added as new mid-tier between Pro and Enterprise; Free plan renamed to Starter plan; Enterprise SSO connections added as tiered feature (3 for Pro, 8 for Scale, Unlimited for Enterprise); JIT Provisioning Controls by SSO Connection added to Pro plan; Enforced Organization-level MFA policies added to Scale plan; Complete pricing model shift from consumer-focused (Free/Standard/Enterprise) to B2B SaaS-focused (Starter/Pro/Scale/Enterprise) with organization-based pricing; Uptime SLA increased from 99.99% to 99.999% for Enterprise plan; Added 25 free organizations threshold to Starter and Pro plans. Pulse files it as a packaging change (plan renamed, limit decrease, threshold added, metric change, new plan, feature added, package change, feature change) with a downward direction. Pulse's latest capture (Jun 8, 2026) lists Brand Customization at $99 and Fraud & Risk Prevention - Pay as you go at $0.01 per fingerprint + $0.01 per fingerprint.
This is the first pricing-page change Pulse has recorded for Stytch. Stytch has been tracked since 2023-11-25.
In the same window Okta and Auth0 also changed their Cybersecurity & Identity Management pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Standard · PlanRenamedStandard planPro plan
- Pro · Limit−80%5,0001,000
- Scale · LimitThreshold added
Added 5,000 free MAUs threshold to Scale plan
- Scale · LimitAdded
BeforeNo free organizations threshold
After100 free organizations threshold
- — · Pricing modelAdded
BeforeNo monthly active organizations
Aftermonthly active organizations
- Enterprise · PlanAddedNo Scale planScale plan
- — · PlanRenamedFree planStarter plan
- Enterprise · FeatureAdded
BeforeNo Enterprise SSO connections
AfterEnterprise SSO connections
- Pro · FeatureAdded
BeforeNot listed
AfterJIT Provisioning Controls by SSO Connection
- Scale · FeatureAdded
BeforeNot listed
AfterEnforced Organization-level MFA policies
- Enterprise · PackagingPackage change
Complete pricing model shift from consumer-focused (Free/Standard/Enterprise) to B2B SaaS-focused (Starter/Pro/Scale/Enterprise) with organization-based pricing
- Enterprise · Feature0%99.99%99.999%
- Pro · LimitAdded
BeforeNo free organizations threshold
After25 free organizations threshold
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Standard | Plan | Standard plan | Pro plan | Renamed |
| Pro | Limit | 5,000 | 1,000 | −80% |
| Scale | Limit | Added 5,000 free MAUs threshold to Scale plan | Threshold added | |
| Scale | Limit | No free organizations threshold | 100 free organizations threshold | Added |
| — | Pricing model | No monthly active organizations | monthly active organizations | Added |
| Enterprise | Plan | No Scale plan | Scale plan | Added |
| — | Plan | Free plan | Starter plan | Renamed |
| Enterprise | Feature | No Enterprise SSO connections | Enterprise SSO connections | Added |
| Pro | Feature | Not listed | JIT Provisioning Controls by SSO Connection | Added |
| Scale | Feature | Not listed | Enforced Organization-level MFA policies | Added |
| Enterprise | Packaging | Complete pricing model shift from consumer-focused (Free/Standard/Enterprise) to B2B SaaS-focused (Starter/Pro/Scale/Enterprise) with organization-based pricing | Package change | |
| Enterprise | Feature | 99.99% | 99.999% | 0% |
| Pro | Limit | No free organizations threshold | 25 free organizations threshold | Added |
Values as written on Stytch's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Stytch's pricing page (stytch.com) from Nov 25, 2023 and Jan 6, 2024; the change is marked on the page, where "Standard plan" becomes "Pro plan".
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Stytch, pricing history
Full history- Q3 2024improvedStytch Increases Pro Plan Member Capacity by 2000%, Expanding Access to More Users Than Ever Before
- Q2 2024improvedStytch Introduces SCIM Feature to Enterprise Plan with Unlimited Connections
- Q1 2024decreaseStytch Reduces Scale Plan Organization and MAU Pricing by 50%, Enhancing Value for Customers
- Dec 2023improvedStytch Transforms Pricing Model to B2B SaaS with New Tiered Plans and Organization-Based Pricing · this change
Across Cybersecurity & Identity Management in the same window
All Cybersecurity & Identity Management changes- OktaJan 12Okta Restructures Pricing Model to Suite-Based System, Introducing New Essentials, Professional, and Enterprise Plans
- Auth0Jan 11Auth0 Enhances Professional Plan MFA with Expanded Support and Introduces M2M Tokens Add-on Amidst Other Plan Changes
- OktaJan 12Okta Discontinues Adaptive SSO Plan, Introduces Identity Threat Protection at $4/User/Month
- OktaJan 12Okta Introduces Device Access Product to Workforce Identity Cloud at $4/User/Month, Enhancing Desktop MFA and Passwordless Login
- OktaJan 12Okta Introduces Core Essentials Plan at $14/User/Month, Bridging Gap Between Starter and Essentials Plans
Questions about this change
Did Stytch raise prices in January 2024?
No list-price increase was recorded between Nov 25, 2023 and Jan 6, 2024. The change Pulse detected was a packaging change: plan renamed, limit decrease, threshold added, metric change, new plan, feature added, package change, feature change.
What changed on Stytch's pricing page between Nov 25, 2023 and Jan 6, 2024?
Standard plan: Standard plan → Pro plan, renamed; Pro limit: 5,000 → 1,000 (−80%); Added 5,000 free MAUs threshold to Scale plan; Scale limit: No free organizations threshold → 100 free organizations threshold, added; pricing model: No monthly active organizations → monthly active organizations, added; Enterprise plan: No Scale plan → Scale plan, added; plan: Free plan → Starter plan, renamed; Enterprise feature: No Enterprise SSO connections → Enterprise SSO connections, added; Pro feature: Not listed → JIT Provisioning Controls by SSO Connection, added; Scale feature: Not listed → Enforced Organization-level MFA policies, added; Complete pricing model shift from consumer-focused (Free/Standard/Enterprise) to B2B SaaS-focused (Starter/Pro/Scale/Enterprise) with organization-based pricing; Enterprise feature: 99.99% → 99.999%; Pro limit: No free organizations threshold → 25 free organizations threshold, added. Pulse compared the captures it took on Nov 25, 2023 and Jan 6, 2024; the before/after table above lists each item as written on the page.
How often does Stytch change its pricing?
Pulse recorded 0 other pricing-page changes for Stytch in the 90 days before this one; Stytch has been tracked since 2023-11-25.