Stytch Transforms Pricing Model to B2B SaaS with New Tiered Plans and Organization-Based Pricing
What changed
Standard plan renamed to Pro plan
Free MAUs decreased from 5,000 to 1,000 for Starter and Pro plans
Added 5,000 free MAUs threshold to Scale plan
Added 100 free organizations threshold to Scale plan
Added monthly active organizations (MAO) as a new pricing dimension alongside MAU
Scale plan added as new mid-tier between Pro and Enterprise
Free plan renamed to Starter plan
Enterprise SSO connections added as tiered feature (3 for Pro, 8 for Scale, Unlimited for Enterprise)
JIT Provisioning Controls by SSO Connection added to Pro plan
Enforced Organization-level MFA policies added to Scale plan
Complete pricing model shift from consumer-focused (Free/Standard/Enterprise) to B2B SaaS-focused (Starter/Pro/Scale/Enterprise) with organization-based pricing
Uptime SLA increased from 99.99% to 99.999% for Enterprise plan
Added 25 free organizations threshold to Starter and Pro plans
Before and after
Nov 25, 2023 vs Jan 6, 2024Standard plan renamed to Pro plan
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More from Stytch
Full history →- Q4 2025·packagingStytch Reduces Enterprise Plan Uptime SLA from 99.999% to 99.99%
- Q3 2025·improvedStytch Expands Free Tier to Include AI Agents, Boosting Monthly Active User Quota to 10,000
- Q4 2024·packagingStytch Eliminates Tiered Plans, Introduces Unified Pay-As-You-Go Model with Expanded Free Tier Features
- Q3 2024·improvedStytch Increases Pro Plan Member Capacity by 2000%, Expanding Access to More Users Than Ever Before
- Q2 2024·improvedStytch Introduces SCIM Feature to Enterprise Plan with Unlimited Connections
