Stytch Increases Pro Plan Member Capacity by 2000%, Expanding Access to More Users Than Ever Before
What happened
Between the Jul 1, 2024 and Oct 1, 2024 captures of Stytch's pricing page, Pulse recorded 8 changes: Embeddable admin portal added to all plans as included feature; Optional fraud and risk prevention added as included feature across all plans; Session exchange removed from included features; Intelligent rate limiting added as add-on for all tiers; Support structure reorganized with new Premium and Enterprise add-on tiers (Dedicated Slack channel, Priority response times, Support onboarding session, Response time SLAs, Named support, Root cause analysis); Pro plan included members increased from 1,000 to 21,000 (2000% increase); Customizable authorization verdicts added as add-on for all tiers; Fraud & risk prevention features (bot detection, device fingerprinting, CAPTCHA, plus new features) moved from Enterprise-exclusive to add-ons available for all tiers. Pulse files it as a packaging change (feature added, feature removed, new add-on, feature change, limit increase, package change) with an upward direction. Pulse's latest capture (Jun 8, 2026) lists Brand Customization at $99 and Fraud & Risk Prevention - Pay as you go at $0.01 per fingerprint + $0.01 per fingerprint.
Stytch's previous recorded change was "Stytch Introduces SCIM Feature to Enterprise Plan with Unlimited Connections" (Q2 2024). Stytch has been tracked since 2023-11-25.
In the same window Okta and Auth0 also changed their Cybersecurity & Identity Management pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- All plans · FeatureAdded
BeforeNo Embeddable admin portal
AfterEmbeddable admin portal
- All plans · FeatureAdded
BeforeNot listed
AfterOptional fraud and risk prevention
- — · FeatureRemovedSession exchangeNo Session exchange
- Intelligent · Add-onAdded
BeforeNo Intelligent rate limiting
AfterIntelligent rate limiting
- Enterprise · FeatureFeature change
Support structure reorganized with new Premium and Enterprise add-on tiers (Dedicated Slack channel, Priority response times, Support onboarding session, Response time SLAs, Named support, Root cause analysis)
- Pro · Limit+2000%1,00021,000
- — · Add-onAdded
BeforeNot listed
AfterCustomizable authorization verdicts
- Enterprise · PackagingChangedEnterprise-exclusiveadd-ons available
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| All plans | Feature | No Embeddable admin portal | Embeddable admin portal | Added |
| All plans | Feature | Not listed | Optional fraud and risk prevention | Added |
| — | Feature | Session exchange | No Session exchange | Removed |
| Intelligent | Add-on | No Intelligent rate limiting | Intelligent rate limiting | Added |
| Enterprise | Feature | Support structure reorganized with new Premium and Enterprise add-on tiers (Dedicated Slack channel, Priority response times, Support onboarding session, Response time SLAs, Named support, Root cause analysis) | Feature change | |
| Pro | Limit | 1,000 | 21,000 | +2000% |
| — | Add-on | Not listed | Customizable authorization verdicts | Added |
| Enterprise | Packaging | Enterprise-exclusive | add-ons available | Changed |
Values as written on Stytch's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Stytch's pricing page (stytch.com) from Jul 1, 2024 and Oct 1, 2024; the change is marked on the page, where Embeddable admin portal now appears.
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The two full-page captures with this change marked up are free with an account.
Stytch, the last 90 days
Full history- Jan 12, 2026packagingStytch Reduces Enterprise Plan Uptime SLA from 99.999% to 99.99%
- Q3 2025improvedStytch Expands Free Tier to Include AI Agents, Boosting Monthly Active User Quota to 10,000
- Q4 2024packagingStytch Eliminates Tiered Plans, Introduces Unified Pay-As-You-Go Model with Expanded Free Tier Features
- Q3 2024improvedStytch Increases Pro Plan Member Capacity by 2000%, Expanding Access to More Users Than Ever Before · this change
- Q2 2024improvedStytch Introduces SCIM Feature to Enterprise Plan with Unlimited Connections
Across Cybersecurity & Identity Management in the same window
All Cybersecurity & Identity Management changes- OktaJan 12Okta Restructures Pricing Model to Suite-Based System, Introducing New Essentials, Professional, and Enterprise Plans
- Auth0Jan 11Auth0 Enhances Professional Plan MFA with Expanded Support and Introduces M2M Tokens Add-on Amidst Other Plan Changes
- OktaJan 12Okta Discontinues Adaptive SSO Plan, Introduces Identity Threat Protection at $4/User/Month
- OktaJan 12Okta Introduces Device Access Product to Workforce Identity Cloud at $4/User/Month, Enhancing Desktop MFA and Passwordless Login
- OktaJan 12Okta Introduces Core Essentials Plan at $14/User/Month, Bridging Gap Between Starter and Essentials Plans
Questions about this change
Did Stytch raise prices in October 2024?
No list-price increase was recorded between Jul 1, 2024 and Oct 1, 2024. The change Pulse detected was a packaging change: feature added, feature removed, new add-on, feature change, limit increase, package change.
What changed on Stytch's pricing page between Jul 1, 2024 and Oct 1, 2024?
All plans feature: No Embeddable admin portal → Embeddable admin portal, added; All plans feature: Not listed → Optional fraud and risk prevention, added; feature: Session exchange → No Session exchange, removed; Intelligent add-on: No Intelligent rate limiting → Intelligent rate limiting, added; Support structure reorganized with new Premium and Enterprise add-on tiers (Dedicated Slack channel, Priority response times, Support onboarding session, Response time SLAs, Named support, Root cause analysis); Pro limit: 1,000 → 21,000 (+2000%); add-on: Not listed → Customizable authorization verdicts, added; Enterprise packaging: Enterprise-exclusive → add-ons available, changed. Pulse compared the captures it took on Jul 1, 2024 and Oct 1, 2024; the before/after table above lists each item as written on the page.
How often does Stytch change its pricing?
Pulse recorded 1 other pricing-page change for Stytch in the 90 days before this one; the previous change was "Stytch Introduces SCIM Feature to Enterprise Plan with Unlimited Connections" in Q2 2024; Stytch has been tracked since 2023-11-25.