Sproutsocial Restricts Premium Analytics, Employee Advocacy, and Professional Services Add-ons to Standard Plan and Up
What happened
Between the Oct 4, 2025 and Jan 5, 2026 captures of Sproutsocial's pricing page, Pulse recorded 3 changes: Premium Analytics and Listening add-ons availability restricted from 'any plan' to 'Standard plan and up'; Employee Advocacy add-on availability restricted from 'all plans' to 'Standard plan and up'; Professional Services add-on availability restricted from 'all plans' to 'Standard plan and up'. Pulse files it as a packaging change (add-on change) with a neutral direction. Pulse's latest capture (Aug 24, 2026) lists Essentials at $79, Standard at $199, Professional at $299 and Advanced at $399.
Sproutsocial's previous recorded change was "Sproutsocial Enhances Advanced Plan with API Access, Removes API from Premium Analytics Add-on" (Q2 2025). Before that Pulse recorded "Sproutsocial Renames Key AI Features to Enhance User Experience in Professional and Advanced Plans" (Q1 2025) and "Sproutsocial Transitions to 'Per Seat/Month' Pricing Model, Enhancing Value with New Features and Discounts" (Q1 2024). Sproutsocial has been tracked since 2024-10-01.
In the same window Buffer and Hootsuite also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Standard · Add-onRewordedany planStandard plan and up
- Employee Advocacy, Standard · Add-onRewordedall plansStandard plan and up
- Professional, Standard · Add-onRewordedall plansStandard plan and up
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Standard | Add-on | any plan | Standard plan and up | Reworded |
| Employee Advocacy, Standard | Add-on | all plans | Standard plan and up | Reworded |
| Professional, Standard | Add-on | all plans | Standard plan and up | Reworded |
Values as written on Sproutsocial's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Sproutsocial's pricing page (sproutsocial.com) from Oct 4, 2025 and Jan 5, 2026; the change is marked around the middle of the page, where "any plan" becomes "Standard plan and up".
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The two full-page captures with this change marked up are free with an account.
Sproutsocial, pricing history
Full history- Aug 24, 2026improvedSprout Social launches Trellis AI agent across all plans
- Jul 4, 2026improvedSproutsocial demotes reporting and send-time tools to Essentials, adds inbox ...
- Apr 9, 2026improvedSproutsocial reshuffles Standard plan, gates key reporting tools
- Jan 12, 2026packagingSproutsocial Restricts Premium Analytics, Employee Advocacy, and Professional Services Add-ons to Standard Plan and Up · this change
- Q2 2025improvedSproutsocial Enhances Advanced Plan with API Access, Removes API from Premium Analytics Add-on
- Q1 2025improvedSproutsocial Renames Key AI Features to Enhance User Experience in Professional and Advanced Plans
- Q1 2024improvedSproutsocial Transitions to 'Per Seat/Month' Pricing Model, Enhancing Value with New Features and Discounts
Across Marketing & Content in the same window
All Marketing & Content changes- BufferJan 13Buffer Expands Free Plan with Reply to Comments Feature and AI Suggestions, Enhancing Engagement Across All Platforms
- HootsuiteJan 11Hootsuite Removes Ad Spend Limits on Professional and Team Plans, Unlocking Unlimited Post Boosting
- BufferJan 13Buffer Reduces Tags Limit from Unlimited to 250 for Essentials and Team Plans
- BufferJan 13Buffer Announces Major Price Drop: Agency Plan Reduced from $120 to $100 for 10 Channels, Saving Customers 17%
- BufferJan 13Buffer Introduces Bluesky Channel Support Across All Plans
Questions about this change
Did Sproutsocial raise prices in January 2026?
No list-price increase was recorded between Oct 4, 2025 and Jan 5, 2026. The change Pulse detected was a packaging change: add-on change.
What changed on Sproutsocial's pricing page between Oct 4, 2025 and Jan 5, 2026?
Standard add-on: any plan → Standard plan and up, reworded; Employee Advocacy, Standard add-on: all plans → Standard plan and up, reworded; Professional, Standard add-on: all plans → Standard plan and up, reworded. Pulse compared the captures it took on Oct 4, 2025 and Jan 5, 2026; the before/after table above lists each item as written on the page.
How often does Sproutsocial change its pricing?
Pulse recorded 0 other pricing-page changes for Sproutsocial in the 90 days before this one; the previous change was "Sproutsocial Enhances Advanced Plan with API Access, Removes API from Premium Analytics Add-on" in Q2 2025; Sproutsocial has been tracked since 2024-10-01.