Quickbooks

Added new promotional callout surfacing the Free plan during plan selection: 'Just starting out? Get organized and get paid. $0/mo, no credit card required. See QuickBooks Free.'

Essentials $75->$85/mo ($37.50->$42.50 promo), Plus $115->$140/mo ($57.50->$70 promo), Advanced $275->$340/mo ($137.50->$170 promo); Free and Simple Start unchanged

Workforce Payroll + Essentials list price increased from $125 to $135/mo + $7/employee (promo 50%-off price $62.50 to $67.50/mo); Workforce Premium + Plus list price increased from $203 to $228/mo + $13/employee (promo price $101.50 to $114/mo)

New Free plan added at $0/mo; Essentials list price increased $75→$85/mo; promotional discount widened from 50% to 90% off for 3 months (Simple Start paid price $19→$3.80/mo).

Summer promo increased from 50% off to 90% off for 3 months, dropping effective monthly prices: Simple Start $44→$8.80/mo, Essentials $62.50→$12.50/mo, Plus $101.50→$20.30/mo (list prices $88/$125/$203 unchanged). New "SUMMER SAVINGS" banner added, offer ends 8/27.

Per-employee payroll add-on fee decreased across all three plans: Simple Start and Essentials dropped from $7/employee to $6.50/employee; Premium + Plus dropped from $13/employee to $10/employee. Base plan prices unchanged.

Per-employee payroll fee increased across all three Workforce bundle plans: Simple Start and Essentials rose $6.50 to $7/employee (+8%); Plus rose $10 to $13/employee (+30%). Base bundle prices unchanged.

New free plan introduced at $0/mo with 1 user, no accountant access, limited to 2 invoices/month, 1 bank connection, and basic income/expense tracking.

Advanced plan base price increased from $235/mo to $275/mo (17% increase) Promotional discount increased from 50% off for 3 months to 90% off for 3 months across all plans

Banking APY decreased from 5.00% to 3.00% (40% reduction) across all plans Intuit Assist AI-powered automation feature added to all plans, featuring automated invoice reminders that help get paid 45% faster (5 days on average)

Plus plan increased from $90/mo to $99/mo (10% increase) Simple Start plan increased from $30/mo to $35/mo (16.7% increase)

Live Assisted Bookkeeping rebranded to Live Expert Assisted with FREE 30-day trial (previously $50/month paid add-on) Promotional discount increased from 50% off to 70% off for first 3 months (Independence Day Sale)

Multiple currencies feature added to Essentials plan Auto-track fixed assets feature added to Advanced plan

Bookkeeping automation feature added to all plans (Simple Start, Essentials, Plus, Advanced) - automates tedious tasks to save time Financial planning feature added to Plus plan - create budgets with real-time data for team collaboration