Quickbooks Essentials and Advanced Plans See Significant Price Hikes Amid New AI Features and Increased Promotional Discounts
What happened
Between the Jan 1, 2025 and Jul 13, 2025 captures of Quickbooks's pricing page, Pulse recorded 7 changes: New AI agents added: Accounting Agent (posts transactions with explanations), Finance Agent (financial planning and KPI analysis), Payments Agent (payment strategies), Customer Agent (lead prioritization), Project Management Agent (bid winning and cost allocation); Essentials plan base price increased from $65/mo to $75/mo (15.4% increase); Promotional discount increased from 50% off for 3 months to 90% off for 3 months across all plans; AI-powered reconciliation added with anomaly detection and resolution (BETA); Plus plan base price increased from $99/mo to $115/mo (16.2% increase); Simple Start plan base price increased from $35/mo to $38/mo (8.6% increase); Advanced plan base price increased from $235/mo to $275/mo (17% increase). Pulse files it as a pricing change (feature added, price increase, discount change) with an upward direction. Pulse's latest capture (Oct 19, 2026) lists Simple Start at $38, Essentials at $85, Plus at $140 and Advanced at $340.
Quickbooks's previous recorded change was "Quickbooks Introduces AI-Powered Automation for Faster Payments, While Banking APY Drops from 5% to 3%" (Q4 2024). Quickbooks has been tracked since 2023-11-14.
In the same window Sage, Zoho and Freshbooks also changed their Finance & Accounting pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · FeatureAddedNo AI agentsAI agents
- Essentials · Price+15%$65/mo$75/mo
- All plans · DiscountChanged50% off for 3 months90% off
- — · FeatureAdded
BeforeNo AI-powered reconciliation
AfterAI-powered reconciliation
- Plus · Price+16%$99/mo$115/mo
- Simple Start · Price+9%$35/mo$38/mo
- Advanced · Price+17%$235/mo$275/mo
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Feature | No AI agents | AI agents | Added |
| Essentials | Price | $65/mo | $75/mo | +15% |
| All plans | Discount | 50% off for 3 months | 90% off | Changed |
| — | Feature | No AI-powered reconciliation | AI-powered reconciliation | Added |
| Plus | Price | $99/mo | $115/mo | +16% |
| Simple Start | Price | $35/mo | $38/mo | +9% |
| Advanced | Price | $235/mo | $275/mo | +17% |
Values as written on Quickbooks's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Quickbooks's pricing page (quickbooks.com) from Jan 1, 2025 and Jul 13, 2025; the change is marked near the top of the page, where essentials price reads $65/mo and then $75/mo.
Sign in to see the evidence
The two full-page captures with this change marked up are free with an account.
Quickbooks, the last 90 days
Full history- Jul 27, 2026decreaseQuickBooks Payroll: per-employee fee cut on all 3 plans
- Jul 6, 2026increaseQuickbooks Payroll hikes per-employee fees up to 30% across all plans
- Apr 24, 2026packagingQuickbooks Launches Free Plan With Limited Invoicing and Banking
- Q2 2025increaseQuickbooks Essentials and Advanced Plans See Significant Price Hikes Amid New AI Features and Increased Promotional Discounts · this change
- Q4 2024packagingQuickbooks Introduces AI-Powered Automation for Faster Payments, While Banking APY Drops from 5% to 3%
Across Finance & Accounting in the same window
All Finance & Accounting changes- SageJan 12Sage Raises Payroll Premium Cost to $16.50 per Employee/Month Amid Other Pricing Changes
- ZohoJan 11Zoho Sprints Premier Plan Enhances Features with New Layout Rules Addition
- FreshbooksJan 10Freshbooks Increases Promotional Discount to 75% Off for 3 Months While Reducing Free Trial Period to 7 Days
Questions about this change
Did Quickbooks raise prices in July 2025?
Yes. Pulse captured Quickbooks's pricing page on Jan 1, 2025 and again on Jul 13, 2025 and recorded 4 price increases: Essentials: $65/mo → $75/mo (+15%); Plus: $99/mo → $115/mo (+16%); Simple Start: $35/mo → $38/mo (+9%); Advanced: $235/mo → $275/mo (+17%).
What changed on Quickbooks's pricing page between Jan 1, 2025 and Jul 13, 2025?
Feature: No AI agents → AI agents, added; Essentials price: $65/mo → $75/mo (+15%); All plans discount: 50% off for 3 months → 90% off, changed; feature: No AI-powered reconciliation → AI-powered reconciliation, added; Plus price: $99/mo → $115/mo (+16%); Simple Start price: $35/mo → $38/mo (+9%); Advanced price: $235/mo → $275/mo (+17%). Pulse compared the captures it took on Jan 1, 2025 and Jul 13, 2025; the before/after table above lists each item as written on the page.
How often does Quickbooks change its pricing?
Pulse recorded 1 other pricing-page change for Quickbooks in the 90 days before this one; the previous change was "Quickbooks Introduces AI-Powered Automation for Faster Payments, While Banking APY Drops from 5% to 3%" in Q4 2024; Quickbooks has been tracked since 2023-11-14.