Xero cuts new-customer promo to 80% off for 3 months, doubling promo prices
What happened
Between the Nov 2, 2026 and Nov 9, 2026 captures of Xero's pricing page, Pulse recorded one change: New-customer promo reduced from 90% off for 6 months (ended Nov 2) to 80% off for 3 months; promo prices rose (Early $2.70→$5.40, Growing $5.90→$11.80, Established $9.70→$19.40/mo). List prices unchanged. Pulse files it as a pricing change (discount change) with a neutral direction. The current page lists Early at $27, Growing at $59 and Established at $97.
It lands 14 days after Xero's previous change, "Xero doubles new-customer promo to 90% off first 6 months through Nov 2" (Oct 26, 2026). Before that Pulse recorded "Xero raises plan prices up to 8% and trims new-customer promo to 80% off" (Oct 5, 2026), "Xero swaps Syft branding for own Xero Analytics on pricing page" (Sep 14, 2026) and "Xero graduates AI auto-reconcile from Beta to full release" (Aug 17, 2026). Xero has been tracked since 2024-10-01.
In the same window Zoho, Kashoo, Freshbooks, QuickBooks and Sage also changed their Finance & Accounting pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Early, Growing, Established · Discount+100%$2.70$5.40
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Early, Growing, Established | Discount | $2.70 | $5.40 | +100% |
Values as written on Xero's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Xero's pricing page (xero.com) from Nov 2, 2026 and Nov 9, 2026; the change is marked near the top of the page, where early, growing, established discount reads $2.70 and then $5.40.
Sign in to see the evidence
The two full-page captures with this change marked up are free with an account.
Xero, the last 90 days
Full history- Nov 9, 2026packagingXero cuts new-customer promo to 80% off for 3 months, doubling promo prices · this change
- Oct 26, 2026packagingXero doubles new-customer promo to 90% off first 6 months through Nov 2
- Oct 5, 2026increaseXero raises plan prices up to 8% and trims new-customer promo to 80% off
- Sep 14, 2026packagingXero swaps Syft branding for own Xero Analytics on pricing page
- Aug 17, 2026improvedXero graduates AI auto-reconcile from Beta to full release
- Aug 11, 2026packagingXero: Intro promo deepened to 90% off, extended to 6 months
Across Finance & Accounting in the same window
All Finance & Accounting changes- ZohoNov 9Zoho Recruitstaffing Recruit discontinues Forever Free plan; Standard drops annual-billing label
- KashooNov 2Kashoo launches 50% off first 6 months promo; $30/mo price unchanged
- FreshbooksOct 26Freshbooks adds Klarna pay-later and Bill Pay to every plan
- QuickBooksOct 19QuickBooks: new $0/mo Free plan promo added during plan selection
- SageAug 31Sage Payroll: intro promo changed to 75% off 6 months
Questions about this change
Did Xero raise prices in November 2026?
No list-price increase was recorded between Nov 2, 2026 and Nov 9, 2026. The change Pulse detected was a pricing change: discount change.
What changed on Xero's pricing page between Nov 2, 2026 and Nov 9, 2026?
Early, Growing, Established discount: $2.70 → $5.40 (+100%). Pulse compared the captures it took on Nov 2, 2026 and Nov 9, 2026; the before/after table above lists each item as written on the page.
How often does Xero change its pricing?
Pulse recorded 5 other pricing-page changes for Xero in the 90 days before this one; the previous change was "Xero doubles new-customer promo to 90% off first 6 months through Nov 2" on Oct 26, 2026; Xero has been tracked since 2024-10-01.