QuickBooks Introduces 5.00% APY Banking Feature Across All Plans, Boosting Savings with 70x U.S. Average Interest Rate
What happened
Between the Nov 14, 2023 and Jan 1, 2024 captures of QuickBooks' pricing page, Pulse recorded 3 changes: Bookkeeping automation feature added to all plans (Simple Start, Essentials, Plus, Advanced) - automates tedious tasks to save time; Banking with 5.00% APY feature added to all plans - savings envelopes earn interest at 70x the U.S. average; Financial planning feature added to Plus plan - create budgets with real-time data for team collaboration. Pulse files it as a product change (feature added). Pulse's latest capture (Nov 9, 2026) lists Simple Start at $38, Essentials at $85, Plus at $140 and Advanced at $340.
This is the first pricing-page change Pulse has recorded for QuickBooks. QuickBooks has been tracked since 2023-11-14.
In the same window Sage, Zoho and Freshbooks also changed their Finance & Accounting pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- AddedSimple Start, Essentials, PlusFeature
BeforeNot listed
AfterBookkeeping automation feature
- AddedAll plansFeature
BeforeNot listed
AfterBanking with 5.00% APY feature
- AddedPlusFeature
BeforeNot listed
AfterFinancial planning feature
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Simple Start, Essentials, Plus | Feature | Not listed | Bookkeeping automation feature | Added |
| All plans | Feature | Not listed | Banking with 5.00% APY feature | Added |
| Plus | Feature | Not listed | Financial planning feature | Added |
Values as written on QuickBooks' public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of QuickBooks' pricing page (quickbooks.com) from Nov 14, 2023 and Jan 1, 2024; the change is marked on the page, where Bookkeeping automation feature now appears.
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The two full-page captures with this change marked up are free with an account.
QuickBooks, pricing history
Full history- Q3 2024Price increaseQuickBooks Advanced Plan Price Surge: 17.5% Increase to $235/mo Amid Other Pricing Changes
- Q2 2024PackagingQuickBooks Offers 70% Off for First 3 Months in Independence Day Sale and Rebrands Live Assisted Bookkeeping with Free 30-Day Trial
- Q1 2024ImprovementQuickBooks Introduces Expert Tax Help Across All Plans and Adds Multiple Currencies to Essentials and Plus
- Dec 2023Feature addedQuickBooks Introduces 5.00% APY Banking Feature Across All Plans, Boosting Savings with 70x U.S. Average Interest Rate This change
Across Finance & Accounting in the same window
All Finance & Accounting changes- SageJan 12Sage Raises Payroll Premium Cost to $16.50 per Employee/Month Amid Other Pricing Changes
- ZohoJan 11Zoho Sprints Premier Plan Enhances Features with New Layout Rules Addition
- FreshbooksJan 10Freshbooks Increases Promotional Discount to 75% Off for 3 Months While Reducing Free Trial Period to 7 Days
Questions about this change
Did QuickBooks raise prices in January 2024?
No list-price increase was recorded between Nov 14, 2023 and Jan 1, 2024. The change Pulse detected was a product change: feature added.
What changed on QuickBooks' pricing page between Nov 14, 2023 and Jan 1, 2024?
Simple Start, Essentials, Plus feature added: Bookkeeping automation feature; All plans feature added: Banking with 5.00% APY feature; Plus feature added: Financial planning feature. Pulse compared the captures it took on Nov 14, 2023 and Jan 1, 2024; the before/after table above lists each item as written on the page.
How often does QuickBooks change its pricing?
Pulse recorded 0 other pricing-page changes for QuickBooks in the 90 days before this one; QuickBooks has been tracked since 2023-11-14.