Quickbooks Offers 70% Off for First 3 Months in Independence Day Sale and Rebrands Live Assisted Bookkeeping with Free 30-Day Trial
What happened
Between the Apr 1, 2024 and Jul 1, 2024 captures of Quickbooks's pricing page, Pulse recorded 2 changes: Live Assisted Bookkeeping rebranded to Live Expert Assisted with FREE 30-day trial (previously $50/month paid add-on); Promotional discount increased from 50% off to 70% off for first 3 months (Independence Day Sale). Pulse files it as a pricing change (feature change, discount change) with a neutral direction. Pulse's latest capture (Oct 19, 2026) lists Simple Start at $38, Essentials at $85, Plus at $140 and Advanced at $340.
Quickbooks's previous recorded change was "Quickbooks Introduces Expert Tax Help Across All Plans and Adds Multiple Currencies to Essentials and Plus" (Q1 2024). Quickbooks has been tracked since 2023-11-14.
In the same window Sage, Zoho and Freshbooks also changed their Finance & Accounting pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · FeatureFeature change
Live Assisted Bookkeeping rebranded to Live Expert Assisted with FREE 30-day trial (previously $50/month paid add-on)
- — · DiscountChanged50% off70% off
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Feature | Live Assisted Bookkeeping rebranded to Live Expert Assisted with FREE 30-day trial (previously $50/month paid add-on) | Feature change | |
| — | Discount | 50% off | 70% off | Changed |
Values as written on Quickbooks's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Quickbooks's pricing page (quickbooks.com) from Apr 1, 2024 and Jul 1, 2024; the change is marked on the page, where "50% off" becomes "70% off".
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The two full-page captures with this change marked up are free with an account.
Quickbooks, the last 90 days
Full history- Q2 2025increaseQuickbooks Essentials and Advanced Plans See Significant Price Hikes Amid New AI Features and Increased Promotional Discounts
- Q4 2024packagingQuickbooks Introduces AI-Powered Automation for Faster Payments, While Banking APY Drops from 5% to 3%
- Q3 2024increaseQuickbooks Advanced Plan Price Surge: 17.5% Increase to $235/mo Amid Other Pricing Changes
- Q2 2024improvedQuickbooks Offers 70% Off for First 3 Months in Independence Day Sale and Rebrands Live Assisted Bookkeeping with Free 30-Day Trial · this change
- Q1 2024improvedQuickbooks Introduces Expert Tax Help Across All Plans and Adds Multiple Currencies to Essentials and Plus
Across Finance & Accounting in the same window
All Finance & Accounting changes- SageJan 12Sage Raises Payroll Premium Cost to $16.50 per Employee/Month Amid Other Pricing Changes
- ZohoJan 11Zoho Sprints Premier Plan Enhances Features with New Layout Rules Addition
- FreshbooksJan 10Freshbooks Increases Promotional Discount to 75% Off for 3 Months While Reducing Free Trial Period to 7 Days
Questions about this change
Did Quickbooks raise prices in July 2024?
No list-price increase was recorded between Apr 1, 2024 and Jul 1, 2024. The change Pulse detected was a pricing change: feature change, discount change.
What changed on Quickbooks's pricing page between Apr 1, 2024 and Jul 1, 2024?
Live Assisted Bookkeeping rebranded to Live Expert Assisted with FREE 30-day trial (previously $50/month paid add-on); discount: 50% off → 70% off, changed. Pulse compared the captures it took on Apr 1, 2024 and Jul 1, 2024; the before/after table above lists each item as written on the page.
How often does Quickbooks change its pricing?
Pulse recorded 1 other pricing-page change for Quickbooks in the 90 days before this one; the previous change was "Quickbooks Introduces Expert Tax Help Across All Plans and Adds Multiple Currencies to Essentials and Plus" in Q1 2024; Quickbooks has been tracked since 2023-11-14.