Quickbooks: new $0/mo Free plan promo added during plan selection
What happened
Between the Oct 12, 2026 and Oct 19, 2026 captures of Quickbooks's pricing page, Pulse recorded one change: Added promotional callout surfacing the Free plan during plan selection — "Just starting out? Get organized and get paid. $0/mo, no credit card required. See QuickBooks Free.". In detail: Added new promotional callout surfacing the Free plan during plan selection: 'Just starting out? Get organized and get paid. $0/mo, no credit card required. See QuickBooks Free.'. Pulse files it as a packaging change (freemium change) with a neutral direction. The current page lists Simple Start at $38, Essentials at $85, Plus at $140 and Advanced at $340.
It lands 35 days after Quickbooks's previous change, "QuickBooks: Essentials, Plus & Advanced plan prices increased" (Sep 14, 2026). Before that Pulse recorded "QuickBooks Payroll: Workforce bundle prices increase ($125→$135, $203→$228)" (Sep 14, 2026), "QuickBooks: Free plan added + Essentials price hike ($75→$85/mo)" (Aug 10, 2026) and "QuickBooks Payroll: Summer promo jumps to 90% off (was 50%)" (Aug 10, 2026). Quickbooks has been tracked since 2023-11-14.
In the same window Microsoft, Freshbooks, Xero, Zoho and Sage also changed their Finance & Accounting pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · Free tierAdded
BeforeNot listed
Afterpromotional callout surfacing the Free plan during plan selection
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Free tier | Not listed | promotional callout surfacing the Free plan during plan selection | Added |
Values as written on Quickbooks's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Quickbooks's pricing page (quickbooks.com) from Oct 12, 2026 and Oct 19, 2026; the change is marked near the top of the page, where promotional callout surfacing the Free plan during plan selection now appears.
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The two full-page captures with this change marked up are free with an account.
Quickbooks, the last 90 days
Full history- Oct 19, 2026packagingQuickbooks: new $0/mo Free plan promo added during plan selection · this change
- Sep 14, 2026increaseQuickBooks: Essentials, Plus & Advanced plan prices increased
- Sep 14, 2026increaseQuickBooks Payroll: Workforce bundle prices increase ($125→$135, $203→$228)
- Aug 10, 2026increaseQuickBooks: Free plan added + Essentials price hike ($75→$85/mo)
- Aug 10, 2026packagingQuickBooks Payroll: Summer promo jumps to 90% off (was 50%)
- Jul 27, 2026decreaseQuickBooks Payroll: per-employee fee cut on all 3 plans
Across Finance & Accounting in the same window
All Finance & Accounting changes- MicrosoftOct 19Microsoft Speech hides specific LLM models from Voice Live tier headers
- FreshbooksOct 19Freshbooks swaps $1/mo Lite deal for 80% off 4 months, extends Plus promo
- XeroOct 5Xero raises plan prices up to 8% and trims new-customer promo to 80% off
- ZohoSep 28Zoho Social adds Snapchat, Arattai as channels jump to 14/16
- SageAug 31Sage Payroll: intro promo changed to 75% off 6 months
Questions about this change
Did Quickbooks raise prices in October 2026?
No list-price increase was recorded between Oct 12, 2026 and Oct 19, 2026. The change Pulse detected was a packaging change: freemium change.
What changed on Quickbooks's pricing page between Oct 12, 2026 and Oct 19, 2026?
Free tier: Not listed → promotional callout surfacing the Free plan during plan selection, added. Pulse compared the captures it took on Oct 12, 2026 and Oct 19, 2026; the before/after table above lists each item as written on the page.
How often does Quickbooks change its pricing?
Pulse recorded 5 other pricing-page changes for Quickbooks in the 90 days before this one; the previous change was "QuickBooks: Essentials, Plus & Advanced plan prices increased" on Sep 14, 2026; Quickbooks has been tracked since 2023-11-14.