QuickBooks Advanced Plan Price Surge: 17.5% Increase to $235/mo Amid Other Pricing Changes
What happened
Between the Jul 1, 2024 and Oct 1, 2024 captures of QuickBooks' pricing page, Pulse recorded 5 changes: Plus plan increased from $90/mo to $99/mo (10% increase); Essentials plan increased from $60/mo to $65/mo (8.3% increase); Promotional discount reduced from 70% off for 3 months to 50% off for 3 months; Advanced plan increased from $200/mo to $235/mo (17.5% increase); Simple Start plan increased from $30/mo to $35/mo (16.7% increase). Pulse files it as a pricing change (price increase, discount change) with an upward direction. Pulse's latest capture (Nov 9, 2026) lists Simple Start at $38, Essentials at $85, Plus at $140 and Advanced at $340.
QuickBooks' previous recorded change was "QuickBooks Offers 70% Off for First 3 Months in Independence Day Sale and Rebrands Live Assisted Bookkeeping with Free 30-Day Trial" (Q2 2024). QuickBooks has been tracked since 2023-11-14.
In the same window Sage, Zoho and Freshbooks also changed their Finance & Accounting pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- +10%PlusPrice$90/mo$99/mo
- +8%EssentialsPrice$60/mo$65/mo
- Changed—Discount70% off for 3 months50% off
- +18%AdvancedPrice$200/mo$235/mo
- +17%Simple StartPrice$30/mo$35/mo
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Plus | Price | $90/mo | $99/mo | +10% |
| Essentials | Price | $60/mo | $65/mo | +8% |
| — | Discount | 70% off for 3 months | 50% off | Changed |
| Advanced | Price | $200/mo | $235/mo | +18% |
| Simple Start | Price | $30/mo | $35/mo | +17% |
Values as written on QuickBooks' public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of QuickBooks' pricing page (quickbooks.com) from Jul 1, 2024 and Oct 1, 2024; the change is marked on the page, where plus price reads $90/mo and then $99/mo.
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The two full-page captures with this change marked up are free with an account.
QuickBooks, the last 90 days
Full history- Apr 23, 2026PackagingQuickBooks Launches Free Plan With Limited Invoicing and Banking
- Q2 2025Price increaseQuickBooks Essentials and Advanced Plans See Significant Price Hikes Amid New AI Features and Increased Promotional Discounts
- Q4 2024PackagingQuickBooks Introduces AI-Powered Automation for Faster Payments, While Banking APY Drops from 5% to 3%
- Q3 2024Price increaseQuickBooks Advanced Plan Price Surge: 17.5% Increase to $235/mo Amid Other Pricing Changes This change
- Q2 2024PackagingQuickBooks Offers 70% Off for First 3 Months in Independence Day Sale and Rebrands Live Assisted Bookkeeping with Free 30-Day Trial
Across Finance & Accounting in the same window
All Finance & Accounting changes- SageJan 12Sage Raises Payroll Premium Cost to $16.50 per Employee/Month Amid Other Pricing Changes
- ZohoJan 11Zoho Sprints Premier Plan Enhances Features with New Layout Rules Addition
- FreshbooksJan 10Freshbooks Increases Promotional Discount to 75% Off for 3 Months While Reducing Free Trial Period to 7 Days
Questions about this change
Did QuickBooks raise prices in October 2024?
Yes. Pulse captured QuickBooks' pricing page on Jul 1, 2024 and again on Oct 1, 2024 and recorded 4 price increases: Plus: $90/mo → $99/mo (+10%); Essentials: $60/mo → $65/mo (+8%); Advanced: $200/mo → $235/mo (+18%); Simple Start: $30/mo → $35/mo (+17%).
What changed on QuickBooks' pricing page between Jul 1, 2024 and Oct 1, 2024?
Plus price: $90/mo → $99/mo (+10%); Essentials price: $60/mo → $65/mo (+8%); discount: 70% off for 3 months → 50% off, changed; Advanced price: $200/mo → $235/mo (+18%); Simple Start price: $30/mo → $35/mo (+17%). Pulse compared the captures it took on Jul 1, 2024 and Oct 1, 2024; the before/after table above lists each item as written on the page.
How often does QuickBooks change its pricing?
Pulse recorded 1 other pricing-page change for QuickBooks in the 90 days before this one; the previous change was "QuickBooks Offers 70% Off for First 3 Months in Independence Day Sale and Rebrands Live Assisted Bookkeeping with Free 30-Day Trial" in Q2 2024; QuickBooks has been tracked since 2023-11-14.