QuickBooks Introduces AI-Powered Automation for Faster Payments, While Banking APY Drops from 5% to 3%
What happened
Between the Oct 1, 2024 and Jan 1, 2025 captures of QuickBooks' pricing page, Pulse recorded 2 changes: Intuit Assist AI-powered automation feature added to all plans, featuring automated invoice reminders that help get paid 45% faster (5 days on average); Banking APY decreased from 5.00% to 3.00% (40% reduction) across all plans. Pulse files it as a packaging change (feature added, limit lowered). Pulse's latest capture (Nov 9, 2026) lists Simple Start at $38, Essentials at $85, Plus at $140 and Advanced at $340.
QuickBooks' previous recorded change was "QuickBooks Advanced Plan Price Surge: 17.5% Increase to $235/mo Amid Other Pricing Changes" (Q3 2024). QuickBooks has been tracked since 2023-11-14.
In the same window Sage, Zoho and Freshbooks also changed their Finance & Accounting pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- AddedAll plansFeature
BeforeNot listed
AfterIntuit Assist AI-powered automation feature
- −2 percentage pointsAll plansLimit5.00%3.00%
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| All plans | Feature | Not listed | Intuit Assist AI-powered automation feature | Added |
| All plans | Limit | 5.00% | 3.00% | −2 percentage points |
Values as written on QuickBooks' public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of QuickBooks' pricing page (quickbooks.com) from Oct 1, 2024 and Jan 1, 2025; the change is marked on the page, where Intuit Assist AI-powered automation feature now appears.
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QuickBooks, the last 90 days
Full history- Jul 6, 2026Price increaseQuickBooks Payroll hikes per-employee fees up to 30% across all plans
- Apr 23, 2026PackagingQuickBooks Launches Free Plan With Limited Invoicing and Banking
- Q2 2025Price increaseQuickBooks Essentials and Advanced Plans See Significant Price Hikes Amid New AI Features and Increased Promotional Discounts
- Q4 2024Limit loweredQuickBooks Introduces AI-Powered Automation for Faster Payments, While Banking APY Drops from 5% to 3% This change
- Q3 2024Price increaseQuickBooks Advanced Plan Price Surge: 17.5% Increase to $235/mo Amid Other Pricing Changes
Across Finance & Accounting in the same window
All Finance & Accounting changes- SageJan 12Sage Raises Payroll Premium Cost to $16.50 per Employee/Month Amid Other Pricing Changes
- ZohoJan 11Zoho Sprints Premier Plan Enhances Features with New Layout Rules Addition
- FreshbooksJan 10Freshbooks Increases Promotional Discount to 75% Off for 3 Months While Reducing Free Trial Period to 7 Days
Questions about this change
Did QuickBooks raise prices in January 2025?
No list-price increase was recorded between Oct 1, 2024 and Jan 1, 2025. The change Pulse detected was a packaging change: feature added, limit lowered.
What changed on QuickBooks' pricing page between Oct 1, 2024 and Jan 1, 2025?
All plans feature added: Intuit Assist AI-powered automation feature; All plans limit: 5.00% → 3.00% (−2 pts). Pulse compared the captures it took on Oct 1, 2024 and Jan 1, 2025; the before/after table above lists each item as written on the page.
How often does QuickBooks change its pricing?
Pulse recorded 1 other pricing-page change for QuickBooks in the 90 days before this one; the previous change was "QuickBooks Advanced Plan Price Surge: 17.5% Increase to $235/mo Amid Other Pricing Changes" in Q3 2024; QuickBooks has been tracked since 2023-11-14.