PagerDuty Advance Rebranding and New Add-On Introduced for Professional, Business, and Enterprise Plans
What happened
Between the Jul 1, 2024 and Oct 1, 2024 captures of Pagerduty's pricing page, Pulse recorded 2 changes: PagerDuty Advance add-on introduced as available add-on for Professional, Business, and Enterprise plans; PagerDuty Copilot rebranded to PagerDuty Advance. Pulse files it as a packaging change (new add-on, plan renamed) with an upward direction. Pulse's latest capture (Oct 19, 2026) lists Professional at $21, Business at $41, Operations Cloud Essential at $1,000, Status Pages at $89 and PagerDuty Advance for Incident Management at $415.
Pagerduty's previous recorded change was "Pagerduty AIOps Add-on Price Soars 75% from $399 to $699/month Amid Changes to Notification Features" (Q2 2024). Pagerduty has been tracked since 2024-10-01.
In the same window Atlassian and Grafana also changed their Business Operations pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Professional, Business, Enterprise · Add-onAdded
BeforeNo PagerDuty Advance add-on
AfterPagerDuty Advance add-on
- — · PlanPlan renamed
PagerDuty Copilot rebranded to PagerDuty Advance
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Professional, Business, Enterprise | Add-on | No PagerDuty Advance add-on | PagerDuty Advance add-on | Added |
| — | Plan | PagerDuty Copilot rebranded to PagerDuty Advance | Plan renamed | |
Values as written on Pagerduty's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Pagerduty's pricing page (pagerduty.com) from Jul 1, 2024 and Oct 1, 2024; the change is marked on the page, where PagerDuty Advance add-on now appears.
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The two full-page captures with this change marked up are free with an account.
Pagerduty, the last 90 days
Full history- Dec 2024packagingPagerDuty Aiops Restructures Advance Pricing: Now $415/month with Annual Commitment, Down from $4,980 for 20,000 Credits/Month
- Dec 2024packagingPagerduty Service Removes Runbook Automation Add-On from Business and Enterprise Plans, Replacing It with Workflow Automation
- Q4 2024packagingPagerduty Removes Runbook Automation Add-On from Business and Enterprise Plans, Impacting Automation Capabilities
- Q3 2024packagingPagerDuty Advance Rebranding and New Add-On Introduced for Professional, Business, and Enterprise Plans · this change
- Q2 2024improvedPagerduty AIOps Add-on Price Soars 75% from $399 to $699/month Amid Changes to Notification Features
Across Business Operations in the same window
All Business Operations changes- AtlassianJan 11Atlassian Opsgenie Confirms Opsgenie Discontinuation for New Customers, Introduces API Rate Limits for Standard and Enterprise Plans
- GrafanaJan 10Grafana Transforms Pro Plan to Pure Pay-As-You-Go Model Starting at $0, Renames All Plans
- AtlassianJan 11Atlassian Opsgenie Removes Chat Support from Essentials, Standard, and Enterprise Plans
- AtlassianJan 11Atlassian Jira Democratizes AI Features by Moving Rovo Search, Chat, and Agents from Premium to Standard Tier
- AtlassianJan 11Atlassian Jira Implements Price Increases for Standard and Premium Plans Amid Major Feature Overhaul and User Limit Expansions
Questions about this change
Did Pagerduty raise prices in October 2024?
No list-price increase was recorded between Jul 1, 2024 and Oct 1, 2024. The change Pulse detected was a packaging change: new add-on, plan renamed.
What changed on Pagerduty's pricing page between Jul 1, 2024 and Oct 1, 2024?
Professional, Business, Enterprise add-on: No PagerDuty Advance add-on → PagerDuty Advance add-on, added; PagerDuty Copilot rebranded to PagerDuty Advance. Pulse compared the captures it took on Jul 1, 2024 and Oct 1, 2024; the before/after table above lists each item as written on the page.
How often does Pagerduty change its pricing?
Pulse recorded 1 other pricing-page change for Pagerduty in the 90 days before this one; the previous change was "Pagerduty AIOps Add-on Price Soars 75% from $399 to $699/month Amid Changes to Notification Features" in Q2 2024; Pagerduty has been tracked since 2024-10-01.