Pagerduty Service Removes Runbook Automation Add-On from Business and Enterprise Plans, Replacing It with Workflow Automation
What happened
Between the Nov 17, 2024 and Jan 3, 2025 captures of Pagerduty's pricing page, Pulse recorded one change: Runbook Automation add-on removed as a purchasable option from Business and Enterprise plans (replaced by Workflow Automation). Pulse files it as a packaging change (add-on removed) with a downward direction. Pulse's latest capture (Jul 6, 2026) lists Professional at $21, Business at $41, Stakeholder License at $150, AIOps at $699 and PagerDuty Advance for Incident Management at $415.
This is the first pricing-page change Pulse has recorded for Pagerduty. Pagerduty has been tracked since 2024-10-01.
In the same window Atlassian and Grafana also changed their Business Operations pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Business, Enterprise · Add-onRemoved
BeforeRunbook Automation add-on
AfterNo Runbook Automation add-on
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Business, Enterprise | Add-on | Runbook Automation add-on | No Runbook Automation add-on | Removed |
Values as written on Pagerduty's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Pagerduty's pricing page (pagerduty.com) from Nov 17, 2024 and Jan 3, 2025; the change is marked on the page, where the Runbook Automation add-on no longer appears.
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The two full-page captures with this change marked up are free with an account.
Pagerduty, pricing history
Full history- Apr 6, 2026packagingPagerduty Service launches Operations Cloud pricing tab with NEW badge
- Q2 2025improvedPagerduty Service Bundles PagerDuty Advance with 1,000 Credits into Professional Plan, Enhancing Value for Users
- Q1 2025improvedPagerduty Service Expands Status Pages Add-on with Variable Pricing and Audience-Specific Features
- Dec 2024packagingPagerduty Service Removes Runbook Automation Add-On from Business and Enterprise Plans, Replacing It with Workflow Automation · this change
Across Business Operations in the same window
All Business Operations changes- AtlassianJan 11Atlassian Opsgenie Confirms Opsgenie Discontinuation for New Customers, Introduces API Rate Limits for Standard and Enterprise Plans
- GrafanaJan 10Grafana Transforms Pro Plan to Pure Pay-As-You-Go Model Starting at $0, Renames All Plans
- AtlassianJan 11Atlassian Opsgenie Removes Chat Support from Essentials, Standard, and Enterprise Plans
- AtlassianJan 11Atlassian Jira Democratizes AI Features by Moving Rovo Search, Chat, and Agents from Premium to Standard Tier
- AtlassianJan 11Atlassian Jira Implements Price Increases for Standard and Premium Plans Amid Major Feature Overhaul and User Limit Expansions
Questions about this change
Did Pagerduty raise prices in January 2025?
No list-price increase was recorded between Nov 17, 2024 and Jan 3, 2025. The change Pulse detected was a packaging change: add-on removed.
What changed on Pagerduty's pricing page between Nov 17, 2024 and Jan 3, 2025?
Business, Enterprise add-on: Runbook Automation add-on → No Runbook Automation add-on, removed. Pulse compared the captures it took on Nov 17, 2024 and Jan 3, 2025; the before/after table above lists each item as written on the page.
How often does Pagerduty change its pricing?
Pulse recorded 0 other pricing-page changes for Pagerduty in the 90 days before this one; Pagerduty has been tracked since 2024-10-01.