Pagerduty Removes Runbook Automation Add-On from Business and Enterprise Plans, Impacting Automation Capabilities
What happened
Between the Oct 1, 2024 and Jan 1, 2025 captures of Pagerduty's pricing page, Pulse recorded 2 changes: Runbook Automation add-on removed from Business plan Available Add-Ons list; Runbook Automation add-on removed from Enterprise plan Available Add-Ons list. Pulse files it as a packaging change (add-on removed) with a downward direction. Pulse's latest capture (Oct 19, 2026) lists Professional at $21, Business at $41, Operations Cloud Essential at $1,000, Status Pages at $89 and PagerDuty Advance for Incident Management at $415.
Pagerduty's previous recorded change was "PagerDuty Advance Rebranding and New Add-On Introduced for Professional, Business, and Enterprise Plans" (Q3 2024). Pagerduty has been tracked since 2024-10-01.
In the same window Atlassian and Grafana also changed their Business Operations pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Business · Add-onRemoved
BeforeRunbook Automation add-on
AfterNo Runbook Automation add-on
- Enterprise · Add-onRemoved
BeforeRunbook Automation add-on
AfterNo Runbook Automation add-on
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Business | Add-on | Runbook Automation add-on | No Runbook Automation add-on | Removed |
| Enterprise | Add-on | Runbook Automation add-on | No Runbook Automation add-on | Removed |
Values as written on Pagerduty's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Pagerduty's pricing page (pagerduty.com) from Oct 1, 2024 and Jan 1, 2025; the change is marked on the page, where the Runbook Automation add-on no longer appears.
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The two full-page captures with this change marked up are free with an account.
Pagerduty, the last 90 days
Full history- Q1 2025improvedPagerduty Service Expands Status Pages Add-on with Variable Pricing and Audience-Specific Features
- Dec 2024packagingPagerDuty Aiops Restructures Advance Pricing: Now $415/month with Annual Commitment, Down from $4,980 for 20,000 Credits/Month
- Dec 2024packagingPagerduty Service Removes Runbook Automation Add-On from Business and Enterprise Plans, Replacing It with Workflow Automation
- Q4 2024packagingPagerduty Removes Runbook Automation Add-On from Business and Enterprise Plans, Impacting Automation Capabilities · this change
- Q3 2024packagingPagerDuty Advance Rebranding and New Add-On Introduced for Professional, Business, and Enterprise Plans
Across Business Operations in the same window
All Business Operations changes- AtlassianJan 11Atlassian Opsgenie Confirms Opsgenie Discontinuation for New Customers, Introduces API Rate Limits for Standard and Enterprise Plans
- GrafanaJan 10Grafana Transforms Pro Plan to Pure Pay-As-You-Go Model Starting at $0, Renames All Plans
- AtlassianJan 11Atlassian Opsgenie Removes Chat Support from Essentials, Standard, and Enterprise Plans
- AtlassianJan 11Atlassian Jira Democratizes AI Features by Moving Rovo Search, Chat, and Agents from Premium to Standard Tier
- AtlassianJan 11Atlassian Jira Implements Price Increases for Standard and Premium Plans Amid Major Feature Overhaul and User Limit Expansions
Questions about this change
Did Pagerduty raise prices in January 2025?
No list-price increase was recorded between Oct 1, 2024 and Jan 1, 2025. The change Pulse detected was a packaging change: add-on removed.
What changed on Pagerduty's pricing page between Oct 1, 2024 and Jan 1, 2025?
Business add-on: Runbook Automation add-on → No Runbook Automation add-on, removed; Enterprise add-on: Runbook Automation add-on → No Runbook Automation add-on, removed. Pulse compared the captures it took on Oct 1, 2024 and Jan 1, 2025; the before/after table above lists each item as written on the page.
How often does Pagerduty change its pricing?
Pulse recorded 3 other pricing-page changes for Pagerduty in the 90 days before this one; the previous change was "PagerDuty Advance Rebranding and New Add-On Introduced for Professional, Business, and Enterprise Plans" in Q3 2024; Pagerduty has been tracked since 2024-10-01.