Atlassian Jira Democratizes AI Features by Moving Rovo Search, Chat, and Agents from Premium to Standard Tier
What happened
Between the Jul 6, 2025 and Oct 5, 2025 captures of Atlassian's pricing page, Pulse recorded 5 changes: Rovo Search, Chat, and Agents (AI-powered features) moved from Premium tier to Standard tier (democratization); Standard tier now includes 25 AI credits per user per month (Rovo feature allocation); Standard plan decreased from $8/user/month to $7.53/user/month (5.9% decrease); Premium plan decreased from $14/user/month to $13.53/user/month (3.4% decrease); Standard tier Atlassian Rovo went from Coming soon to 100 indexed objects per user. Premium stays at 250 and Enterprise at 625 indexed objects per user, unchanged. Pulse files it as a pricing change (feature change, threshold added, price decrease, limit increase) with a downward direction. Pulse's latest capture (Oct 19, 2026) lists Standard at $7.92 and Premium at $16.25.
Atlassian's previous recorded change was "Atlassian Jira Implements Price Increases for Standard and Premium Plans Amid Major Feature Overhaul and User Limit Expansions" (Q2 2025). Atlassian has been tracked since 2023-11-14.
In the same window Asana, GitLab and Slack also changed their Project Management pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Premium, Standard · FeatureChangedPremium tierStandard tier
- Standard · LimitAdded
BeforeNo AI credits per user per month
After25 AI credits per user per month
- Standard · Price−6%$8/user/month$7.53/user/month
- Premium · Price−3%$14/user/month$13.53/user/month
- Standard · LimitChanged
BeforeComing soon
After100 indexed objects per user
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Premium, Standard | Feature | Premium tier | Standard tier | Changed |
| Standard | Limit | No AI credits per user per month | 25 AI credits per user per month | Added |
| Standard | Price | $8/user/month | $7.53/user/month | −6% |
| Premium | Price | $14/user/month | $13.53/user/month | −3% |
| Standard | Limit | Coming soon | 100 indexed objects per user | Changed |
Values as written on Atlassian's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Atlassian's pricing page (atlassian.com) from Jul 6, 2025 and Oct 5, 2025; the change is marked on the page, where standard price reads $8/user/month and then $7.53/user/month.
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The two full-page captures with this change marked up are free with an account.
Atlassian, the last 90 days
Full history- Sep 2, 2026packagingAtlassian Jira overhauls automation limits, renames rule runs to steps
- Aug 17, 2026improvedAtlassian Jira adds AI hub with Agents, Rovo Studio; renames Issue to work item
- Jan 11, 2026increaseAtlassian Jira Premium Plan Price Hike: 7.5% Increase to $14.54 per User/Month
- Q3 2025decreaseAtlassian Jira Democratizes AI Features by Moving Rovo Search, Chat, and Agents from Premium to Standard Tier · this change
- Q2 2025improvedAtlassian Jira Implements Price Increases for Standard and Premium Plans Amid Major Feature Overhaul and User Limit Expansions
Across Project Management in the same window
All Project Management changes- AsanaJan 11Asana Removes User Seat Limits on Starter and Advanced Plans, Introduces Unlimited Automations and AI Studio Features
- GitLabJan 10GitLab Reduces Ultimate Plan Trial Period from 60 to 30 Days, Impacting User Access
- SlackJan 10Slack Introduces Premium Workflows Usage Limits Across Plans, Enhancing Workflow Management and Cost Efficiency
Questions about this change
Did Atlassian raise prices in October 2025?
No — prices went down. Between Jul 6, 2025 and Oct 5, 2025 Atlassian's pricing page showed 2 price cuts: Standard: $8/user/month → $7.53/user/month (−6%); Premium: $14/user/month → $13.53/user/month (−3%).
What changed on Atlassian's pricing page between Jul 6, 2025 and Oct 5, 2025?
Premium, Standard feature: Premium tier → Standard tier, changed; Standard limit: No AI credits per user per month → 25 AI credits per user per month, added; Standard price: $8/user/month → $7.53/user/month (−6%); Premium price: $14/user/month → $13.53/user/month (−3%); Standard limit: Coming soon → 100 indexed objects per user, changed. Pulse compared the captures it took on Jul 6, 2025 and Oct 5, 2025; the before/after table above lists each item as written on the page.
How often does Atlassian change its pricing?
Pulse recorded 1 other pricing-page change for Atlassian in the 90 days before this one; the previous change was "Atlassian Jira Implements Price Increases for Standard and Premium Plans Amid Major Feature Overhaul and User Limit Expansions" in Q2 2025; Atlassian has been tracked since 2023-11-14.