MSG91 Removes Annual Discount Messaging, Restructures Pricing Page Layout
What happened
Between the Mar 2, 2026 and Mar 9, 2026 captures of MSG91's pricing page, Pulse recorded 2 changes: Annual billing discount label '(20% off)' removed from the Yearly toggle; yearly plans still available but savings messaging no longer displayed; Pricing page restructured: per-plan feature lists replaced with abbreviated cards and new Compare Plans table, Calculate Price tool, and quota terminology explanations added. Pulse files it as a pricing change (discount removed, package change) with a neutral direction. Pulse's latest capture (Sep 28, 2026) lists Basic at $33.33 and Premium at $66.67.
It lands 6 days after MSG91's previous change, "MSG91 adds Apple Messages channel to all Hello plans" (Mar 5, 2026). MSG91 has been tracked since 2026-03-01.
In the same window Twilio and Aws also changed their Cloud & DevOps pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · DiscountRemovedDiscountNo discount
- — · PackagingPackage change
Pricing page restructured: per-plan feature lists replaced with abbreviated cards and new Compare Plans table, Calculate Price tool, and quota terminology explanations added
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Discount | Discount | No discount | Removed |
| — | Packaging | Pricing page restructured: per-plan feature lists replaced with abbreviated cards and new Compare Plans table, Calculate Price tool, and quota terminology explanations added | Package change | |
Values as written on MSG91's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of MSG91's pricing page (msg91.com) from Mar 2, 2026 and Mar 9, 2026; the change is marked near the top of the page, where the discount no longer appears.
Sign in to see the evidence
The two full-page captures with this change marked up are free with an account.
MSG91, the last 90 days
Full history- Sep 7, 2026packagingMSG91 adds AI Bot add-on with $40–$80 bot wallets, per-token rates
- May 27, 2026packagingMSG91 cuts overage buying on Live Chat and Free plans
- May 19, 2026packagingMSG91 opens overages on Free and Live Chat plans at per-unit rates
- Mar 10, 2026packagingMSG91 Removes Annual Discount Messaging, Restructures Pricing Page Layout · this change
- Mar 5, 2026improvedMSG91 adds Apple Messages channel to all Hello plans
Across Cloud & DevOps in the same window
All Cloud & DevOps changes- TwilioJan 22Twilio Task Router Pricing Soars by 140%, Now $0.06 per Task
- AwsJan 11Aws Kendra Expands Free Tier to Include GenAI Enterprise Edition, Offering 750 Hours for First 30 Days
- TwilioJan 22Twilio Reveals ConversationRelay Pricing at $0.07/min and Increases Studio Pricing by 150%
- TwilioJan 21Twilio Launches Video API with Competitive Pricing at $0.004/min for Video Calls
- TwilioJan 21Twilio Launches TaskRouter: New Skills-Based Routing System with Free Tier for First 100 Tasks
Questions about this change
Did MSG91 raise prices in March 2026?
No list-price increase was recorded between Mar 2, 2026 and Mar 9, 2026. The change Pulse detected was a pricing change: discount removed, package change.
What changed on MSG91's pricing page between Mar 2, 2026 and Mar 9, 2026?
Discount: Discount → No discount, removed; Pricing page restructured: per-plan feature lists replaced with abbreviated cards and new Compare Plans table, Calculate Price tool, and quota terminology explanations added. Pulse compared the captures it took on Mar 2, 2026 and Mar 9, 2026; the before/after table above lists each item as written on the page.
How often does MSG91 change its pricing?
Pulse recorded 1 other pricing-page change for MSG91 in the 90 days before this one; the previous change was "MSG91 adds Apple Messages channel to all Hello plans" on Mar 5, 2026; MSG91 has been tracked since 2026-03-01.