Indore, India-based cloud communication platform founded 2010. Private. Operates in CPaaS and enterprise messaging. Serves businesses with SMS, OTP, email, WhatsApp, and voice APIs.
Pricing Change History
6 changesHello's BOT AI Chat rate card grew from 1 model (My-claude, $0) to 100+ LLM models (GPT-5.x, Claude Opus/Sonnet, Gemini 3.x, Grok-4, DeepSeek, Llama-4, Mistral, Qwen, Kimi), priced per 1M input/output tokens.
MSG91 Hello added an AI Bot add-on: Basic gets a $40 BOT wallet, Premium an $80 wallet, billed per rate card once exhausted; new Dialplan Rates table shows per-token charges.
Live Chat and Free plans no longer allow extra usage purchases — Inbox and Tickets overages changed from per-unit pricing ($0.01–$10/unit) to 'Not allowed'; a new note clarifies upgrade is required.
Live Chat and Free plans now permit overage usage at per-unit rates: Live Chat Inbox $0.01/unit/month; Free Inbox $10/unit/month; Free Tickets $0.006/unit/month. Previously overages were not allowed.
Annual billing discount label '(20% off)' removed from the Yearly toggle; yearly plans still available but savings messaging no longer displayed Pricing page restructured: per-plan feature lists replaced with abbreviated cards and new Compare Plans table, Calculate Price tool, and quota terminology explanations added
Apple Message (Coming Soon) channel added to all Hello plans: Live Chat, Free, Basic, and Premium
Research MSG91's pricing with the Pulse Agent
Ask anything about MSG91's plans, packaging shifts, and how it compares across the market — answered live from verified data.
Ask the agentCurrent plans
Captured| Plan | Price |
|---|---|
| Live Chat | Free |
| Free | Free |
| Basic | $33.33 /mobilled annually + usage · $40 billed monthly |
| Premium | $66.67 /mobilled annually + usage · $80 billed monthly |
Basic & Premium
- Annual billing Save ~16.67% with annual billing
Stacking not stated by MSG91.
Company Facts
How MSG91 compares with its peers
| Company | Entry price | Last change |
|---|---|---|
T Twilio | $0.01 /mo + usage | Sep 7, 2026 |
A Aws | $0.32 subscription | Jan 11, 2026 |
T Telnyx | $1 /phone number/mo + usage | Oct 12, 2026 |
P Plivo | $1,000 /mo | Aug 24, 2026 |
C Charm.io | Contact | — |
B Bird | $15 /mo + usage | Oct 19, 2026 |
MSG91 pricing FAQ
- How much does MSG91 cost?
- MSG91 pricing starts at $33.33/mo on Basic, billed annually + usage. MSG91 lists 4 plans on its pricing page; the Live Chat plan is free.
- Does MSG91 have a free plan?
- Yes. MSG91's Live Chat plan is free; paid plans start at $33.33/mo on Basic, billed annually + usage.
- What pricing model does MSG91 use?
- MSG91 uses subscription + usage pricing across 4 plans, with a free tier.
- When did MSG91 last change its pricing?
- Sep 28, 2026: MSG91 rate cards Hello BOT AI chat with 100+ LLM models, from just one.
- How often has MSG91 changed its pricing?
- Pulse has recorded 6 pricing changes for MSG91 since it started tracking on Mar 1, 2026; the pricing page was last captured on Sep 28, 2026.