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MSG91

Indore, India-based cloud communication platform founded 2010. Private. Operates in CPaaS and enterprise messaging. Serves businesses with SMS, OTP, email, WhatsApp, and voice APIs.

Entry price

$33.33

Basic · /mo, billed annually + usage

Plans tracked

no add-ons

Pricing changes

Latest Wk 40 '26

Pricing model

Subscription + usage

Free tier available

Pricing Change History

6 changes

20266 changes

Sep 28, 2026

Improvement

Weekly

MSG91 rate cards Hello BOT AI chat with 100+ LLM models, from just one

Hello's BOT AI Chat rate card grew from 1 model (My-claude, $0) to 100+ LLM models (GPT-5.x, Claude Opus/Sonnet, Gemini 3.x, Grok-4, DeepSeek, Llama-4, Mistral, Qwen, Kimi), priced per 1M input/output tokens.

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Sep 7, 2026

Packaging

Weekly

MSG91 adds AI Bot add-on with $40–$80 bot wallets, per-token rates

MSG91 Hello added an AI Bot add-on: Basic gets a $40 BOT wallet, Premium an $80 wallet, billed per rate card once exhausted; new Dialplan Rates table shows per-token charges.

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May 27, 2026

Packaging

Weekly

MSG91 cuts overage buying on Live Chat and Free plans

Live Chat and Free plans no longer allow extra usage purchases — Inbox and Tickets overages changed from per-unit pricing ($0.01–$10/unit) to 'Not allowed'; a new note clarifies upgrade is required.

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May 19, 2026

Packaging

Weekly

MSG91 opens overages on Free and Live Chat plans at per-unit rates

Live Chat and Free plans now permit overage usage at per-unit rates: Live Chat Inbox $0.01/unit/month; Free Inbox $10/unit/month; Free Tickets $0.006/unit/month. Previously overages were not allowed.

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Mar 10, 2026

Packaging

Weekly

MSG91 Removes Annual Discount Messaging, Restructures Pricing Page Layout

Annual billing discount label '(20% off)' removed from the Yearly toggle; yearly plans still available but savings messaging no longer displayed Pricing page restructured: per-plan feature lists replaced with abbreviated cards and new Compare Plans table, Calculate Price tool, and quota terminology explanations added

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Mar 5, 2026

Improvement

Weekly

MSG91 adds Apple Messages channel to all Hello plans

Apple Message (Coming Soon) channel added to all Hello plans: Live Chat, Free, Basic, and Premium

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