MSG91 adds Apple Messages channel to all Hello plans
What happened
Between the Mar 1, 2026 and Mar 2, 2026 captures of MSG91's pricing page, Pulse recorded one change: Apple Message (Coming Soon) channel added to all Hello plans: Live Chat, Free, Basic, and Premium. Pulse files it as a product change (feature added) with an upward direction. Pulse's latest capture (Sep 28, 2026) lists Basic at $33.33 and Premium at $66.67.
This is the first pricing-page change Pulse has recorded for MSG91. MSG91 has been tracked since 2026-03-01.
In the same window Twilio and Aws also changed their Cloud & DevOps pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Live Chat, Basic, Premium · FeatureFeature added
Apple Message (Coming Soon) channel added to all Hello plans: Live Chat, Free, Basic, and Premium
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Live Chat, Basic, Premium | Feature | Apple Message (Coming Soon) channel added to all Hello plans: Live Chat, Free, Basic, and Premium | Feature added | |
Values as written on MSG91's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of MSG91's pricing page (msg91.com) from Mar 1, 2026 and Mar 2, 2026; the change is marked around the middle of the page.
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MSG91, pricing history
Full history- May 27, 2026packagingMSG91 cuts overage buying on Live Chat and Free plans
- May 19, 2026packagingMSG91 opens overages on Free and Live Chat plans at per-unit rates
- Mar 10, 2026packagingMSG91 Removes Annual Discount Messaging, Restructures Pricing Page Layout
- Mar 5, 2026improvedMSG91 adds Apple Messages channel to all Hello plans · this change
Across Cloud & DevOps in the same window
All Cloud & DevOps changes- TwilioJan 22Twilio Task Router Pricing Soars by 140%, Now $0.06 per Task
- AwsJan 11Aws Kendra Expands Free Tier to Include GenAI Enterprise Edition, Offering 750 Hours for First 30 Days
- TwilioJan 22Twilio Reveals ConversationRelay Pricing at $0.07/min and Increases Studio Pricing by 150%
- TwilioJan 21Twilio Launches Video API with Competitive Pricing at $0.004/min for Video Calls
- TwilioJan 21Twilio Launches TaskRouter: New Skills-Based Routing System with Free Tier for First 100 Tasks
Questions about this change
Did MSG91 raise prices in March 2026?
No list-price increase was recorded between Mar 1, 2026 and Mar 2, 2026. The change Pulse detected was a product change: feature added.
What changed on MSG91's pricing page between Mar 1, 2026 and Mar 2, 2026?
Apple Message (Coming Soon) channel added to all Hello plans: Live Chat, Free, Basic, and Premium. Pulse compared the captures it took on Mar 1, 2026 and Mar 2, 2026; the before/after table above lists each item as written on the page.
How often does MSG91 change its pricing?
Pulse recorded 0 other pricing-page changes for MSG91 in the 90 days before this one; MSG91 has been tracked since 2026-03-01.