MSG91 opens overages on Free and Live Chat plans at per-unit rates
What happened
Between the May 11, 2026 and May 18, 2026 captures of MSG91's pricing page, Pulse recorded one change: Live Chat and Free plans now permit overage usage at per-unit rates: Live Chat Inbox $0.01/unit/month; Free Inbox $10/unit/month; Free Tickets $0.006/unit/month. Previously overages were not allowed. Pulse files it as a packaging change (package change) with a neutral direction. Pulse's latest capture (Sep 28, 2026) lists Basic at $33.33 and Premium at $66.67.
It lands 69 days after MSG91's previous change, "MSG91 Removes Annual Discount Messaging, Restructures Pricing Page Layout" (Mar 10, 2026). Before that Pulse recorded "MSG91 adds Apple Messages channel to all Hello plans" (Mar 5, 2026). MSG91 has been tracked since 2026-03-01.
In the same window Plivo, Twilio and Bird also changed their Cloud & DevOps pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Live Chat · PackagingPackage change
Live Chat and Free plans now permit overage usage at per-unit rates: Live Chat Inbox $0.01/unit/month; Free Inbox $10/unit/month; Free Tickets $0.006/unit/month. Previously overages were not allowed.
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Live Chat | Packaging | Live Chat and Free plans now permit overage usage at per-unit rates: Live Chat Inbox $0.01/unit/month; Free Inbox $10/unit/month; Free Tickets $0.006/unit/month. Previously overages were not allowed. | Package change | |
Values as written on MSG91's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of MSG91's pricing page (msg91.com) from May 11, 2026 and May 18, 2026; the change is marked near the top of the page.
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The two full-page captures with this change marked up are free with an account.
MSG91, the last 90 days
Full history- Sep 28, 2026improvedMSG91 rate cards Hello BOT AI chat with 100+ LLM models, from just one
- Sep 7, 2026packagingMSG91 adds AI Bot add-on with $40–$80 bot wallets, per-token rates
- May 27, 2026packagingMSG91 cuts overage buying on Live Chat and Free plans
- May 19, 2026packagingMSG91 opens overages on Free and Live Chat plans at per-unit rates · this change
- Mar 10, 2026packagingMSG91 Removes Annual Discount Messaging, Restructures Pricing Page Layout
- Mar 5, 2026improvedMSG91 adds Apple Messages channel to all Hello plans
Across Cloud & DevOps in the same window
All Cloud & DevOps changesQuestions about this change
Did MSG91 raise prices in May 2026?
No list-price increase was recorded between May 11, 2026 and May 18, 2026. The change Pulse detected was a packaging change: package change.
What changed on MSG91's pricing page between May 11, 2026 and May 18, 2026?
Live Chat and Free plans now permit overage usage at per-unit rates: Live Chat Inbox $0.01/unit/month; Free Inbox $10/unit/month; Free Tickets $0.006/unit/month. Previously overages were not allowed. Pulse compared the captures it took on May 11, 2026 and May 18, 2026; the before/after table above lists each item as written on the page.
How often does MSG91 change its pricing?
Pulse recorded 2 other pricing-page changes for MSG91 in the 90 days before this one; the previous change was "MSG91 Removes Annual Discount Messaging, Restructures Pricing Page Layout" on Mar 10, 2026; MSG91 has been tracked since 2026-03-01.