MSG91 adds AI Bot add-on with $40–$80 bot wallets, per-token rates
What happened
Between the Aug 31, 2026 and Sep 7, 2026 captures of MSG91's pricing page, Pulse recorded one change: MSG91 Hello added an AI Bot add-on: Basic gets a $40 BOT wallet, Premium an $80 wallet, billed per rate card once exhausted; new Dialplan Rates table shows per-token charges. Pulse files it as a packaging change (new add-on) with an upward direction. Pulse's latest capture (Sep 28, 2026) lists Basic at $33.33 and Premium at $66.67.
It lands 103 days after MSG91's previous change, "MSG91 cuts overage buying on Live Chat and Free plans" (May 27, 2026). Before that Pulse recorded "MSG91 opens overages on Free and Live Chat plans at per-unit rates" (May 19, 2026), "MSG91 Removes Annual Discount Messaging, Restructures Pricing Page Layout" (Mar 10, 2026) and "MSG91 adds Apple Messages channel to all Hello plans" (Mar 5, 2026). MSG91 has been tracked since 2026-03-01.
In the same window Twilio, Plivo, Telnyx and Bird also changed their Cloud & DevOps pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Basic, Premium · Add-onAddedNo AI Bot add-onAI Bot add-on
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Basic, Premium | Add-on | No AI Bot add-on | AI Bot add-on | Added |
Values as written on MSG91's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of MSG91's pricing page (msg91.com) from Aug 31, 2026 and Sep 7, 2026; the change is marked near the top of the page, where AI Bot add-on now appears.
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MSG91, pricing history
Full history- Sep 28, 2026improvedMSG91 rate cards Hello BOT AI chat with 100+ LLM models, from just one
- Sep 7, 2026packagingMSG91 adds AI Bot add-on with $40–$80 bot wallets, per-token rates · this change
- May 27, 2026packagingMSG91 cuts overage buying on Live Chat and Free plans
- May 19, 2026packagingMSG91 opens overages on Free and Live Chat plans at per-unit rates
- Mar 10, 2026packagingMSG91 Removes Annual Discount Messaging, Restructures Pricing Page Layout
- Mar 5, 2026improvedMSG91 adds Apple Messages channel to all Hello plans
Across Cloud & DevOps in the same window
All Cloud & DevOps changes- TwilioSep 7Twilio Video ditches per-minute billing for 5,000 free hours, then $1/user-hour
- PlivoAug 24Plivo cuts Voice AI Agent rate to $0.03/min, telephony now billed separately
- TelnyxAug 11Telnyx Conversationalai: Call recording, phone number & SMS rates increased
- BirdJul 3Bird: pricing restructured — Free/$15/$80/Custom volume tiers
Questions about this change
Did MSG91 raise prices in September 2026?
No list-price increase was recorded between Aug 31, 2026 and Sep 7, 2026. The change Pulse detected was a packaging change: new add-on.
What changed on MSG91's pricing page between Aug 31, 2026 and Sep 7, 2026?
Basic, Premium add-on: No AI Bot add-on → AI Bot add-on, added. Pulse compared the captures it took on Aug 31, 2026 and Sep 7, 2026; the before/after table above lists each item as written on the page.
How often does MSG91 change its pricing?
Pulse recorded 0 other pricing-page changes for MSG91 in the 90 days before this one; the previous change was "MSG91 cuts overage buying on Live Chat and Free plans" on May 27, 2026; MSG91 has been tracked since 2026-03-01.