Moz Introduces AI-Powered Tools Across All Plans, Enhancing SEO Capabilities for Users
What happened
Between the Apr 1, 2025 and Jul 6, 2025 captures of Moz's pricing page, Pulse recorded 4 changes: Moz AI-powered tools feature added to all plans (Starter, Standard, Medium, Large); Brand Authority Score feature added to all plans (Starter, Standard, Medium, Large); Keyword Suggestions by Topic feature added to all plans (Starter, Standard, Medium, Large); AI Overviews Tracking by Keyword feature added to all plans (Starter, Standard, Medium, Large). Pulse files it as a product change (feature added) with an upward direction. Pulse's latest capture (Oct 5, 2026) lists Starter at $49, Standard at $79, Medium at $143, Large at $239 and Additional Link Tracking Lists at $25.
Moz's previous recorded change was "Moz Introduces Explicit Query Limits for Domain Overview and Competitive Research Metrics" (Q4 2024). Before that Pulse recorded "Moz Removes Premium Plan, Directs Enterprise Customers to 'Moz Enterprise' Inquiry" (Q3 2024). Moz has been tracked since 2024-10-01.
In the same window Semrush, Ahrefs and Adobe also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Starter, Standard, Medium · FeatureAdded
BeforeNo Moz AI-powered tools feature
AfterMoz AI-powered tools feature
- Starter, Standard, Medium · FeatureAdded
BeforeNo Brand Authority Score feature
AfterBrand Authority Score feature
- Starter, Standard, Medium · FeatureAdded
BeforeNot listed
AfterKeyword Suggestions by Topic feature
- Starter, Standard, Medium · FeatureAdded
BeforeNot listed
AfterAI Overviews Tracking by Keyword feature
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Starter, Standard, Medium | Feature | No Moz AI-powered tools feature | Moz AI-powered tools feature | Added |
| Starter, Standard, Medium | Feature | No Brand Authority Score feature | Brand Authority Score feature | Added |
| Starter, Standard, Medium | Feature | Not listed | Keyword Suggestions by Topic feature | Added |
| Starter, Standard, Medium | Feature | Not listed | AI Overviews Tracking by Keyword feature | Added |
Values as written on Moz's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Moz's pricing page (moz.com) from Apr 1, 2025 and Jul 6, 2025; the change is marked on the page, where Moz AI-powered tools feature now appears.
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Moz, pricing history
Full history- Week 5, 2026packagingMoz Drops Free Trial Option From Standard Plan Pricing
- Jan 13, 2026decreaseMoz Medium Plan Yearly Price Decreases to $143/mo, Saving Customers 0.7%
- Q3 2025increaseMoz Medium Plan Yearly Price Increased by 0.7% to $144/mo
- Q2 2025improvedMoz Introduces AI-Powered Tools Across All Plans, Enhancing SEO Capabilities for Users · this change
- Q4 2024improvedMoz Introduces Explicit Query Limits for Domain Overview and Competitive Research Metrics
- Q3 2024packagingMoz Removes Premium Plan, Directs Enterprise Customers to 'Moz Enterprise' Inquiry
Across Marketing & Content in the same window
All Marketing & Content changes- SemrushJan 12Semrush Social Add-On Price Jumps 52% from $19.75 to $29.99/month
- AhrefsJan 10Ahrefs Removes Lite Plan, Adjusts Brand Radar AI Pricing to "from $199/mo"
- AdobeJan 10Adobe Creativecloud Introduces Firefly Pro Plan at $29.99/mo with Early Access Pricing, Amidst Multiple Price Increases for Other Plans
Questions about this change
Did Moz raise prices in July 2025?
No list-price increase was recorded between Apr 1, 2025 and Jul 6, 2025. The change Pulse detected was a product change: feature added.
What changed on Moz's pricing page between Apr 1, 2025 and Jul 6, 2025?
Starter, Standard, Medium feature: No Moz AI-powered tools feature → Moz AI-powered tools feature, added; Starter, Standard, Medium feature: No Brand Authority Score feature → Brand Authority Score feature, added; Starter, Standard, Medium feature: Not listed → Keyword Suggestions by Topic feature, added; Starter, Standard, Medium feature: Not listed → AI Overviews Tracking by Keyword feature, added. Pulse compared the captures it took on Apr 1, 2025 and Jul 6, 2025; the before/after table above lists each item as written on the page.
How often does Moz change its pricing?
Pulse recorded 0 other pricing-page changes for Moz in the 90 days before this one; the previous change was "Moz Introduces Explicit Query Limits for Domain Overview and Competitive Research Metrics" in Q4 2024; Moz has been tracked since 2024-10-01.