Moz Removes Premium Plan, Directs Enterprise Customers to 'Moz Enterprise' Inquiry
What happened
Between the Jul 1, 2024 and Oct 1, 2024 captures of Moz's pricing page, Pulse recorded 2 changes: Premium plan ($599/mo or $479/mo annual) removed from standard pricing tiers - enterprise customers directed to 'Moz Enterprise' inquiry; Starter plan added at $49/mo ($39/mo annual) for small businesses with single websites - includes 1 user, 1 tracked site, 50 tracked keywords. Pulse files it as a packaging change (plan removed, new plan) with a downward direction. Pulse's latest capture (Oct 5, 2026) lists Starter at $49, Standard at $79, Medium at $143, Large at $239 and Additional Link Tracking Lists at $25.
This is the first pricing-page change Pulse has recorded for Moz. Moz has been tracked since 2024-10-01.
In the same window Semrush, Ahrefs and Adobe also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Standard, Enterprise · PlanChanged
Beforestandard pricing tiers - enterprise customers directed
After'Moz Enterprise' inquiry
- Starter · PlanAddedNo Starter planStarter plan
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Standard, Enterprise | Plan | standard pricing tiers - enterprise customers directed | 'Moz Enterprise' inquiry | Changed |
| Starter | Plan | No Starter plan | Starter plan | Added |
Values as written on Moz's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Moz's pricing page (moz.com) from Jul 1, 2024 and Oct 1, 2024; the change is marked on the page, where "standard pricing tiers - enterprise customers directed" becomes "'Moz Enterprise' inquiry".
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The two full-page captures with this change marked up are free with an account.
Moz, pricing history
Full history- Q3 2025increaseMoz Medium Plan Yearly Price Increased by 0.7% to $144/mo
- Q2 2025improvedMoz Introduces AI-Powered Tools Across All Plans, Enhancing SEO Capabilities for Users
- Q4 2024improvedMoz Introduces Explicit Query Limits for Domain Overview and Competitive Research Metrics
- Q3 2024packagingMoz Removes Premium Plan, Directs Enterprise Customers to 'Moz Enterprise' Inquiry · this change
Across Marketing & Content in the same window
All Marketing & Content changes- SemrushJan 12Semrush Social Add-On Price Jumps 52% from $19.75 to $29.99/month
- AhrefsJan 10Ahrefs Removes Lite Plan, Adjusts Brand Radar AI Pricing to "from $199/mo"
- AdobeJan 10Adobe Creativecloud Introduces Firefly Pro Plan at $29.99/mo with Early Access Pricing, Amidst Multiple Price Increases for Other Plans
Questions about this change
Did Moz raise prices in October 2024?
No list-price increase was recorded between Jul 1, 2024 and Oct 1, 2024. The change Pulse detected was a packaging change: plan removed, new plan.
What changed on Moz's pricing page between Jul 1, 2024 and Oct 1, 2024?
Standard, Enterprise plan: standard pricing tiers - enterprise customers directed → 'Moz Enterprise' inquiry, changed; Starter plan: No Starter plan → Starter plan, added. Pulse compared the captures it took on Jul 1, 2024 and Oct 1, 2024; the before/after table above lists each item as written on the page.
How often does Moz change its pricing?
Pulse recorded 0 other pricing-page changes for Moz in the 90 days before this one; Moz has been tracked since 2024-10-01.