Metricool MCP replaces MetriLAB AIO, now available on Starter and Advanced
What happened
Between the May 11, 2026 and May 18, 2026 captures of Metricool's pricing page, Pulse recorded one change: MetriLAB AIO integration replaced by Metricool MCP across all plans; MCP now available in Starter and Advanced plans (with limits), previously only in Custom plan. Pulse files it as a product change (feature change) with a neutral direction. Pulse's latest capture (Aug 31, 2026) lists Starter at $20, Advanced at $53, Twitter/X Add-on at $5 and Hashtag Tracker at $25 per day per hashtag tracked.
It lands 7 days after Metricool's previous change, "Metricool Studio and Campaign Dashboards free for limited time" (May 11, 2026). Metricool has been tracked since 2026-03-01.
In the same window Hootsuite, Buffer and Sproutsocial also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Starter, Advanced, Custom · FeatureFeature change
MetriLAB AIO integration replaced by Metricool MCP across all plans; MCP now available in Starter and Advanced plans (with limits), previously only in Custom plan.
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Starter, Advanced, Custom | Feature | MetriLAB AIO integration replaced by Metricool MCP across all plans; MCP now available in Starter and Advanced plans (with limits), previously only in Custom plan. | Feature change | |
Values as written on Metricool's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Metricool's pricing page (metricool.com) from May 11, 2026 and May 18, 2026; the change is marked in the lower part of the page.
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Metricool, the last 90 days
Full history- Aug 31, 2026improvedMetricool: new Flows automation feature (Starter+)
- Jul 3, 2026packagingMetricool: new Advanced Analytics add-on + Metricool MCP on Free
- Jun 22, 2026packagingMetricool launches Advanced Analytics add-on at $12 and $36/month
- May 18, 2026improvedMetricool MCP replaces MetriLAB AIO, now available on Starter and Advanced · this change
- May 11, 2026packagingMetricool Studio and Campaign Dashboards free for limited time
Across Marketing & Content in the same window
All Marketing & Content changesQuestions about this change
Did Metricool raise prices in May 2026?
No list-price increase was recorded between May 11, 2026 and May 18, 2026. The change Pulse detected was a product change: feature change.
What changed on Metricool's pricing page between May 11, 2026 and May 18, 2026?
MetriLAB AIO integration replaced by Metricool MCP across all plans; MCP now available in Starter and Advanced plans (with limits), previously only in Custom plan. Pulse compared the captures it took on May 11, 2026 and May 18, 2026; the before/after table above lists each item as written on the page.
How often does Metricool change its pricing?
Pulse recorded 1 other pricing-page change for Metricool in the 90 days before this one; the previous change was "Metricool Studio and Campaign Dashboards free for limited time" on May 11, 2026; Metricool has been tracked since 2026-03-01.