Metricool: new Advanced Analytics add-on + Metricool MCP on Free
What happened
Between the Mar 30, 2026 and Jun 29, 2026 captures of Metricool's pricing page, Pulse recorded 2 changes: Metricool launched a new 'Advanced Analytics' add-on, surfaced on the Starter tier as 'Access to the Advanced Analytics add-on' ($12/mo on Starter, $36/mo on Advanced/Custom), unlocking Metricool Studio, campaign dashboards, AI reports and brand comparisons. The Free plan also now lists 'Metricool MCP' integration. In detail: New Advanced Analytics add-on launched: $12/mo (Starter) or $36/mo (Advanced/Custom), unlocking Metricool Studio, campaign dashboards, AI reports & brand comparisons; Free plan now includes 'Metricool MCP' integration. Pulse files it as a packaging change (new add-on, feature added) with an upward direction. Pulse's latest capture (Aug 31, 2026) lists Starter at $20, Advanced at $53, Twitter/X Add-on at $5 and Hashtag Tracker at $25 per day per hashtag tracked.
It lands 11 days after Metricool's previous change, "Metricool launches Advanced Analytics add-on at $12 and $36/month" (Jun 22, 2026). Before that Pulse recorded "Metricool MCP replaces MetriLAB AIO, now available on Starter and Advanced" (May 18, 2026) and "Metricool Studio and Campaign Dashboards free for limited time" (May 11, 2026). Metricool has been tracked since 2026-03-01.
In the same window Sproutsocial, Sendible, Later, Hootsuite and Buffer also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Advanced, Starter, Custom · Add-onAdded
BeforeNo Advanced Analytics add-on
AfterAdvanced Analytics add-on
- — · FeatureAdded
BeforeNo 'Metricool MCP' integration
After'Metricool MCP' integration
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Advanced, Starter, Custom | Add-on | No Advanced Analytics add-on | Advanced Analytics add-on | Added |
| — | Feature | No 'Metricool MCP' integration | 'Metricool MCP' integration | Added |
Values as written on Metricool's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Metricool's pricing page (metricool.com) from Mar 30, 2026 and Jun 29, 2026; the change is marked near the top of the page, where Advanced Analytics add-on now appears.
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The two full-page captures with this change marked up are free with an account.
Metricool, the last 90 days
Full history- Aug 31, 2026improvedMetricool: new Flows automation feature (Starter+)
- Jul 3, 2026packagingMetricool: new Advanced Analytics add-on + Metricool MCP on Free · this change
- Jun 22, 2026packagingMetricool launches Advanced Analytics add-on at $12 and $36/month
- May 18, 2026improvedMetricool MCP replaces MetriLAB AIO, now available on Starter and Advanced
- May 11, 2026packagingMetricool Studio and Campaign Dashboards free for limited time
Across Marketing & Content in the same window
All Marketing & Content changes- SproutsocialJul 4Sproutsocial demotes reporting and send-time tools to Essentials, adds inbox ...
- SendibleJul 4Sendible drops user caps for unlimited, rebrands 4 of 5 plans
- LaterJul 3Later: TikTok/Multi-profile Best Times to Post added to Starter and Growth plans
- HootsuiteJul 3Hootsuite: New Professional plan added, trial terms overhauled
- BufferJul 2Buffer: API access added to all plans
Questions about this change
Did Metricool raise prices in June 2026?
No list-price increase was recorded between Mar 30, 2026 and Jun 29, 2026. The change Pulse detected was a packaging change: new add-on, feature added.
What changed on Metricool's pricing page between Mar 30, 2026 and Jun 29, 2026?
Advanced, Starter, Custom add-on: No Advanced Analytics add-on → Advanced Analytics add-on, added; feature: No 'Metricool MCP' integration → 'Metricool MCP' integration, added. Pulse compared the captures it took on Mar 30, 2026 and Jun 29, 2026; the before/after table above lists each item as written on the page.
How often does Metricool change its pricing?
Pulse recorded 3 other pricing-page changes for Metricool in the 90 days before this one; the previous change was "Metricool launches Advanced Analytics add-on at $12 and $36/month" on Jun 22, 2026; Metricool has been tracked since 2026-03-01.