Metricool: new Flows automation feature (Starter+)
What happened
Between the Aug 24, 2026 and Aug 31, 2026 captures of Metricool's pricing page, Pulse recorded one change: New "Flows" comment/DM automation (turn comments into DMs, auto-reply by keyword, moderate video comments) added to Starter/Advanced/Custom plans, free for a limited time. In detail: New "Flows" automation feature added: comment/DM automation (turn comments into DMs, auto-reply to DMs/comments by keyword, moderate video comments) with flow analytics and filters. Included on Starter, Advanced, and Custom plans at no extra cost for a limited time; not available on Free. Pulse files it as a product change (feature added) with an upward direction. The current page lists Starter at $20, Advanced at $53, Twitter/X Add-on at $5 and Hashtag Tracker at $25 per day per hashtag tracked.
It lands 59 days after Metricool's previous change, "Metricool: new Advanced Analytics add-on + Metricool MCP on Free" (Jul 3, 2026). Before that Pulse recorded "Metricool launches Advanced Analytics add-on at $12 and $36/month" (Jun 22, 2026). Metricool has been tracked since 2026-03-01.
In the same window Sproutsocial, Sendible, Buffer, Hootsuite and Later also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Starter, Advanced, Custom · FeatureFeature added
New "Flows" automation feature added: comment/DM automation (turn comments into DMs, auto-reply to DMs/comments by keyword, moderate video comments) with flow analytics and filters. Included on Starter, Advanced, and Custom plans at no extra cost for a limited time; not available on Free.
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Starter, Advanced, Custom | Feature | New "Flows" automation feature added: comment/DM automation (turn comments into DMs, auto-reply to DMs/comments by keyword, moderate video comments) with flow analytics and filters. Included on Starter, Advanced, and Custom plans at no extra cost for a limited time; not available on Free. | Feature added | |
Values as written on Metricool's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Metricool's pricing page (metricool.com) from Aug 24, 2026 and Aug 31, 2026; the change is marked near the top of the page.
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Metricool, the last 90 days
Full history- Aug 31, 2026improvedMetricool: new Flows automation feature (Starter+) · this change
- Jul 3, 2026packagingMetricool: new Advanced Analytics add-on + Metricool MCP on Free
- Jun 22, 2026packagingMetricool launches Advanced Analytics add-on at $12 and $36/month
Across Marketing & Content in the same window
All Marketing & Content changes- SproutsocialAug 24Sprout Social launches Trellis AI agent across all plans
- SendibleAug 24Sendible switches report template limits from per-user to per-workspace
- BufferAug 10Buffer: Free plan 24-hr API limit raised (100→250)
- HootsuiteJul 6Hootsuite: Enterprise plan hides minimum seat requirement (5+ → Custom)
- LaterJul 3Later: TikTok/Multi-profile Best Times to Post added to Starter and Growth plans
Questions about this change
Did Metricool raise prices in August 2026?
No list-price increase was recorded between Aug 24, 2026 and Aug 31, 2026. The change Pulse detected was a product change: feature added.
What changed on Metricool's pricing page between Aug 24, 2026 and Aug 31, 2026?
New "Flows" automation feature added: comment/DM automation (turn comments into DMs, auto-reply to DMs/comments by keyword, moderate video comments) with flow analytics and filters. Included on Starter, Advanced, and Custom plans at no extra cost for a limited time; not available on Free. Pulse compared the captures it took on Aug 24, 2026 and Aug 31, 2026; the before/after table above lists each item as written on the page.
How often does Metricool change its pricing?
Pulse recorded 2 other pricing-page changes for Metricool in the 90 days before this one; the previous change was "Metricool: new Advanced Analytics add-on + Metricool MCP on Free" on Jul 3, 2026; Metricool has been tracked since 2026-03-01.