Metricool
Madrid, Spain-based social media management company founded in 2015. Private. Operates in marketing and advertising. Serves agencies, brands, and professionals with social media scheduling, analytics, and content management tools.
Pricing Change History
5 changesNew "Flows" automation feature added: comment/DM automation (turn comments into DMs, auto-reply to DMs/comments by keyword, moderate video comments) with flow analytics and filters. Included on Starter, Advanced, and Custom plans at no extra cost for a limited time; not available on Free.
New Advanced Analytics add-on launched: $12/mo (Starter) or $36/mo (Advanced/Custom), unlocking Metricool Studio, campaign dashboards, AI reports & brand comparisons Free plan now includes 'Metricool MCP' integration
Quarterly roll-up · includes Jun 22 weekly, May 18 weekly, May 11 weekly
Research Metricool's pricing with the Pulse Agent
Ask anything about Metricool's plans, packaging shifts, and how it compares across the market — answered live from verified data.
Ask the agentCurrent plans
Captured| Plan | Type | Price |
|---|---|---|
| Free | Plan | Free |
| Starter | Plan | $20 /mobilled annually · $25 billed monthly |
| ||
| Advanced | Plan | $53 /mobilled annually · $67 billed monthly |
| ||
| Custom | Plan | Contact |
| Twitter/X Add-on | Add-on | $5 /mo |
| Hashtag Tracker | Add-on | $25 per day per hashtag tracked |
Company Facts
How Metricool compares with its peers
| Company | Entry price | Last change |
|---|---|---|
B Buffer | $5 /channel/mo, billed annually | Aug 10, 2026 |
H Hootsuite | $99 /user/mo, billed annually | Jul 6, 2026 |
S Sproutsocial | $79 /seat/mo, billed annually | Aug 24, 2026 |
L Later | $18.75 /mo, billed annually | Jul 3, 2026 |
A Agorapulse | $79 /user/mo, billed annually | — |
S Sendible | $30 /mo, billed annually | Oct 19, 2026 |
Metricool pricing FAQ
- How much does Metricool cost?
- Metricool pricing starts at $20/mo on Starter, billed annually. Metricool lists 4 plans on its pricing page; the Free plan is free.
- Does Metricool have a free plan?
- Yes. Metricool's Free plan is free; paid plans start at $20/mo on Starter, billed annually.
- What pricing model does Metricool use?
- Metricool uses subscription + usage pricing across 4 plans, with a free tier.
- When did Metricool last change its pricing?
- Aug 31, 2026: Metricool: new Flows automation feature (Starter+).
- How often has Metricool changed its pricing?
- Pulse has recorded 5 pricing changes for Metricool since it started tracking on Mar 1, 2026; the pricing page was last captured on Aug 31, 2026.
- Who are Metricool's pricing peers?
- Pulse compares Metricool with Buffer, Hootsuite, Sproutsocial, Later, Agorapulse and Sendible.