Metricool launches Advanced Analytics add-on at $12 and $36/month
What happened
Between the Jun 15, 2026 and Jun 22, 2026 captures of Metricool's pricing page, Pulse recorded 2 changes: Advanced Analytics add-on introduced at $12/month (Starter) and $36/month (Advanced), replacing the previously free-for-limited-time Metricool Studio and Campaign Dashboards offer; Starter plan reporting feature updated: 'Access to Reporting tools' (Studio/Dashboards free temporarily) replaced by 'Access to the Advanced Analytics add-on' plus 'Limited access to Campaign Dashboards and Metricool Studio' as distinct line items. Pulse files it as a packaging change (new add-on, feature change) with an upward direction. Pulse's latest capture (Aug 31, 2026) lists Starter at $20, Advanced at $53, Twitter/X Add-on at $5 and Hashtag Tracker at $25 per day per hashtag tracked.
It lands 35 days after Metricool's previous change, "Metricool MCP replaces MetriLAB AIO, now available on Starter and Advanced" (May 18, 2026). Before that Pulse recorded "Metricool Studio and Campaign Dashboards free for limited time" (May 11, 2026). Metricool has been tracked since 2026-03-01.
In the same window Sendible, Hootsuite, Buffer and Sproutsocial also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Advanced, Starter · Add-onAdded
BeforeNo Advanced Analytics add-on
AfterAdvanced Analytics add-on
- Starter, Advanced · FeatureFeature change
Starter plan reporting feature updated: 'Access to Reporting tools' (Studio/Dashboards free temporarily) replaced by 'Access to the Advanced Analytics add-on' plus 'Limited access to Campaign Dashboards and Metricool Studio' as distinct line items.
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Advanced, Starter | Add-on | No Advanced Analytics add-on | Advanced Analytics add-on | Added |
| Starter, Advanced | Feature | Starter plan reporting feature updated: 'Access to Reporting tools' (Studio/Dashboards free temporarily) replaced by 'Access to the Advanced Analytics add-on' plus 'Limited access to Campaign Dashboards and Metricool Studio' as distinct line items. | Feature change | |
Values as written on Metricool's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Metricool's pricing page (metricool.com) from Jun 15, 2026 and Jun 22, 2026; the change is marked in the lower part of the page, where Advanced Analytics add-on now appears.
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The two full-page captures with this change marked up are free with an account.
Metricool, the last 90 days
Full history- Aug 31, 2026improvedMetricool: new Flows automation feature (Starter+)
- Jul 3, 2026packagingMetricool: new Advanced Analytics add-on + Metricool MCP on Free
- Jun 22, 2026packagingMetricool launches Advanced Analytics add-on at $12 and $36/month · this change
- May 18, 2026improvedMetricool MCP replaces MetriLAB AIO, now available on Starter and Advanced
- May 11, 2026packagingMetricool Studio and Campaign Dashboards free for limited time
Across Marketing & Content in the same window
All Marketing & Content changesQuestions about this change
Did Metricool raise prices in June 2026?
No list-price increase was recorded between Jun 15, 2026 and Jun 22, 2026. The change Pulse detected was a packaging change: new add-on, feature change.
What changed on Metricool's pricing page between Jun 15, 2026 and Jun 22, 2026?
Advanced, Starter add-on: No Advanced Analytics add-on → Advanced Analytics add-on, added; Starter plan reporting feature updated: 'Access to Reporting tools' (Studio/Dashboards free temporarily) replaced by 'Access to the Advanced Analytics add-on' plus 'Limited access to Campaign Dashboards and Metricool Studio' as distinct line items. Pulse compared the captures it took on Jun 15, 2026 and Jun 22, 2026; the before/after table above lists each item as written on the page.
How often does Metricool change its pricing?
Pulse recorded 2 other pricing-page changes for Metricool in the 90 days before this one; the previous change was "Metricool MCP replaces MetriLAB AIO, now available on Starter and Advanced" on May 18, 2026; Metricool has been tracked since 2026-03-01.