MailerLite slashes annual discount to 10%, hiking yearly plans 12.5%
What happened
Between the Apr 27, 2026 and May 4, 2026 captures of MailerLite's pricing page, Pulse recorded 2 changes: Hobby plan extra email overage rate increased from $1.20 to $1.50 per 1,000 emails. FAQ text also updated to reflect new rate; Annual billing discount reduced from 20% to 10%, raising annual plan prices ~12.5%: Hobby $67.20→$75.60/yr, Starter $336→$378/yr, Professional $1,056→$1,188/yr. Pulse files it as a pricing change (price increase, discount change) with an upward direction. Pulse's latest capture (Sep 28, 2026) lists Hobby at $6.3, Starter at $31.5 and Professional at $99.
This is the first pricing-page change Pulse has recorded for MailerLite. MailerLite has been tracked since 2026-02-28.
In the same window ActiveCampaign, Mailchimp, Constant Contact, Convertkit and Getresponse also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Hobby · Price+25%$1.20$1.50
- Hobby, Starter, Professional · Discount−50%20%10%
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Hobby | Price | $1.20 | $1.50 | +25% |
| Hobby, Starter, Professional | Discount | 20% | 10% | −50% |
Values as written on MailerLite's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of MailerLite's pricing page (www.mailerlite.com) from Apr 27, 2026 and May 4, 2026; the change is marked near the top of the page, where hobby price reads $1.20 and then $1.50.
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The two full-page captures with this change marked up are free with an account.
MailerLite, pricing history
Full history- Sep 7, 2026packagingMailerLite: Email verification credits dropped + WhatsApp add-on
- Sep 1, 2026packagingMailerLite: 50% off promo + MailerSend 14-day free trial
- Jul 3, 2026increaseMailerLite: Annual discount cut 20%→10%, Hobby overage rate up 25%
- May 5, 2026increaseMailerLite slashes annual discount to 10%, hiking yearly plans 12.5% · this change
Across Marketing & Content in the same window
All Marketing & Content changes- ActiveCampaignMay 4ActiveCampaign removes 25% first-year discount and promo banner
- MailchimpApr 20Mailchimp Drops Introductory Discount, Raises Prices Up to 17%
- Constant ContactApr 11Constant Contact shifts to 50% off all plans for 3 months
- ConvertkitApr 3Convertkit shifts Pro messaging to revenue analytics, reshuffles Creator tools
- GetresponseFeb 23Getresponse slashes annual discount from 30% to 18% across all plans
Questions about this change
Did MailerLite raise prices in May 2026?
Yes. Pulse captured MailerLite's pricing page on Apr 27, 2026 and again on May 4, 2026 and recorded 1 price increase: Hobby: $1.20 → $1.50 (+25%).
What changed on MailerLite's pricing page between Apr 27, 2026 and May 4, 2026?
Hobby price: $1.20 → $1.50 (+25%); Hobby, Starter, Professional discount: 20% → 10% (−50%). Pulse compared the captures it took on Apr 27, 2026 and May 4, 2026; the before/after table above lists each item as written on the page.
How often does MailerLite change its pricing?
Pulse recorded 0 other pricing-page changes for MailerLite in the 90 days before this one; MailerLite has been tracked since 2026-02-28.