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MailerLite

Vilnius, Lithuania-based email marketing platform founded 2010. Private. Operates in digital marketing and automation. Serves SMBs with email campaigns, websites, landing pages, and transactional email via MailerSend.

Entry price

$6.3

Hobby · /mo, billed annually

Plans tracked

no add-ons

Pricing changes

Latest Wk 40 '26

Pricing model

Subscription

Free tier available

Pricing Change History

5 changes

20265 changes

Sep 28, 2026

Packaging

Weekly

MailerLite: GOLITE50 promo banner removed

Removed sitewide promotional banner offering 50% off the first month with code GOLITE50

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Sep 7, 2026

Packaging

Weekly

MailerLite: Email verification credits dropped + WhatsApp add-on

Email verification credits removed from all MailerSend plans (Professional 400, Starter 100, Hobby 100, Free 10 credits/mo) and the $1.40/100 SMS overage rate dropped for Professional and Starter. New WhatsApp API add-on introduced, available as a purchasable add-on on the Professional, Starter, and Hobby plans.

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Sep 1, 2026

Packaging

Weekly

MailerLite: 50% off promo + MailerSend 14-day free trial

Added sitewide dismissible promo banner: 'MailerLite's best features are now 50% off your first month' (code GOLITE50). MailerSend also introduced a 14-day free trial with full Professional plan access on all sign-up CTAs (Free, Hobby, Starter, Professional), replacing the previous direct 'Sign up' flow.

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Jul 3, 2026

Price increase

Quarterly

MailerLite: Annual discount cut 20%→10%, Hobby overage rate up 25%

MailerSend's Hobby plan overage rate for emails sent beyond the 5,000/month quota increased from $1.20 to $1.50 per 1,000 extra emails (+25%). MailerSend cut its annual-prepay discount from 20% to 10%, raising effective rates ~12.5%: Professional $88→$99/mo, Starter $28→$31.50/mo, Hobby $5.60→$6.30/mo (list prices unchanged).

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May 5, 2026

Price increase

Weekly

MailerLite slashes annual discount to 10%, hiking yearly plans 12.5%

Hobby plan extra email overage rate increased from $1.20 to $1.50 per 1,000 emails. FAQ text also updated to reflect new rate. Annual billing discount reduced from 20% to 10%, raising annual plan prices ~12.5%: Hobby $67.20→$75.60/yr, Starter $336→$378/yr, Professional $1,056→$1,188/yr.

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