MailerLite: Annual discount cut 20%→10%, Hobby overage rate up 25%
What happened
Between the Mar 30, 2026 and Jun 29, 2026 captures of MailerLite's pricing page, Pulse recorded 2 changes: Annual billing discount reduced from 20% to 10% across Professional/Starter/Hobby, raising effective monthly rates ~12.5% ($88→$99, $28→$31.50, $5.60→$6.30); Hobby plan overage rate for emails beyond quota increased from $1.20 to $1.50 per 1,000 extra emails. In detail: MailerSend cut its annual-prepay discount from 20% to 10%, raising effective rates ~12.5%: Professional $88→$99/mo, Starter $28→$31.50/mo, Hobby $5.60→$6.30/mo (list prices unchanged); MailerSend's Hobby plan overage rate for emails sent beyond the 5,000/month quota increased from $1.20 to $1.50 per 1,000 extra emails (+25%). Pulse files it as a pricing change (discount change, price increase) with an upward direction. Pulse's latest capture (Sep 28, 2026) lists Hobby at $6.3, Starter at $31.5 and Professional at $99.
It lands 59 days after MailerLite's previous change, "MailerLite slashes annual discount to 10%, hiking yearly plans 12.5%" (May 5, 2026). MailerLite has been tracked since 2026-02-28.
In the same window Mailchimp, Convertkit, Constant Contact and ActiveCampaign also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · Discount−50%20%10%
- Hobby · Price+25%$1.20$1.50
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Discount | 20% | 10% | −50% |
| Hobby | Price | $1.20 | $1.50 | +25% |
Values as written on MailerLite's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of MailerLite's pricing page (www.mailerlite.com) from Mar 30, 2026 and Jun 29, 2026; the change is marked near the top of the page, where hobby price reads $1.20 and then $1.50.
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The two full-page captures with this change marked up are free with an account.
MailerLite, the last 90 days
Full history- Sep 28, 2026packagingMailerLite: GOLITE50 promo banner removed
- Sep 7, 2026packagingMailerLite: Email verification credits dropped + WhatsApp add-on
- Sep 1, 2026packagingMailerLite: 50% off promo + MailerSend 14-day free trial
- Jul 3, 2026increaseMailerLite: Annual discount cut 20%→10%, Hobby overage rate up 25% · this change
- May 5, 2026increaseMailerLite slashes annual discount to 10%, hiking yearly plans 12.5%
Across Marketing & Content in the same window
All Marketing & Content changes- MailchimpJul 3Mailchimp: Self-serve plans add annual billing option
- ConvertkitJul 2ConvertKit (Kit): Creator + Pro plans gain new features (MCP, SMS, Signals, analytics)
- Constant ContactJun 30Constant Contact axes annual discount toggle, prices jump back up to 20%
- ActiveCampaignMay 4ActiveCampaign removes 25% first-year discount and promo banner
Questions about this change
Did MailerLite raise prices in June 2026?
Yes. Pulse captured MailerLite's pricing page on Mar 30, 2026 and again on Jun 29, 2026 and recorded 1 price increase: Hobby: $1.20 → $1.50 (+25%).
What changed on MailerLite's pricing page between Mar 30, 2026 and Jun 29, 2026?
Discount: 20% → 10% (−50%); Hobby price: $1.20 → $1.50 (+25%). Pulse compared the captures it took on Mar 30, 2026 and Jun 29, 2026; the before/after table above lists each item as written on the page.
How often does MailerLite change its pricing?
Pulse recorded 1 other pricing-page change for MailerLite in the 90 days before this one; the previous change was "MailerLite slashes annual discount to 10%, hiking yearly plans 12.5%" on May 5, 2026; MailerLite has been tracked since 2026-02-28.