MailerLite: Email verification credits dropped + WhatsApp add-on
What happened
Between the Aug 31, 2026 and Sep 7, 2026 captures of MailerLite's pricing page, Pulse recorded 2 changes: Email verification credits removed from all MailerSend plans (Professional 400→0, Starter 100→0, Hobby 100→0, Free 10→0 credits/mo); $1.40/100 SMS overage rate also dropped for Professional and Starter. New WhatsApp API add-on introduced, available as a purchasable option on the Professional, Starter, and Hobby plans. In detail: New WhatsApp API add-on introduced, available as a purchasable add-on on the Professional, Starter, and Hobby plans; Email verification credits removed from all MailerSend plans (Professional 400, Starter 100, Hobby 100, Free 10 credits/mo) and the $1.40/100 SMS overage rate dropped for Professional and Starter. Pulse files it as a packaging change (new add-on, limit decrease) with an upward direction. Pulse's latest capture (Sep 28, 2026) lists Hobby at $6.3, Starter at $31.5 and Professional at $99.
It lands 6 days after MailerLite's previous change, "MailerLite: 50% off promo + MailerSend 14-day free trial" (Sep 1, 2026). Before that Pulse recorded "MailerLite: Annual discount cut 20%→10%, Hobby overage rate up 25%" (Jul 3, 2026). MailerLite has been tracked since 2026-02-28.
In the same window Constant Contact, Klaviyo, Mailchimp and Convertkit also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
“MailerSend” is the name MailerLite’s pricing page uses; Pulse files the change under MailerLite, the company it tracks.
- Professional, Starter, Hobby · Add-onAddedNo WhatsApp API add-onWhatsApp API add-on
- Professional, Starter, Hobby · LimitRemoved
BeforeEmail verification credits
AfterNo Email verification credits
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Professional, Starter, Hobby | Add-on | No WhatsApp API add-on | WhatsApp API add-on | Added |
| Professional, Starter, Hobby | Limit | Email verification credits | No Email verification credits | Removed |
Values as written on MailerLite's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of MailerLite's pricing page (www.mailerlite.com) from Aug 31, 2026 and Sep 7, 2026; the change is marked around the middle of the page, where WhatsApp API add-on now appears.
Sign in to see the evidence
The two full-page captures with this change marked up are free with an account.
MailerLite, the last 90 days
Full history- Sep 28, 2026packagingMailerLite: GOLITE50 promo banner removed
- Sep 7, 2026packagingMailerLite: Email verification credits dropped + WhatsApp add-on · this change
- Sep 1, 2026packagingMailerLite: 50% off promo + MailerSend 14-day free trial
- Jul 3, 2026increaseMailerLite: Annual discount cut 20%→10%, Hobby overage rate up 25%
Across Marketing & Content in the same window
All Marketing & Content changes- Constant ContactAug 24Constant Contact demotes 'Teams' to 'Multi-Account'
- KlaviyoJul 20Klaviyo swaps mobile/SMS credit allowance for flat $5 monthly value
- MailchimpJul 3Mailchimp: Self-serve plans add annual billing option
- ConvertkitJul 2ConvertKit (Kit): Creator + Pro plans gain new features (MCP, SMS, Signals, analytics)
Questions about this change
Did MailerLite raise prices in September 2026?
No list-price increase was recorded between Aug 31, 2026 and Sep 7, 2026. The change Pulse detected was a packaging change: new add-on, limit decrease.
What changed on MailerLite's pricing page between Aug 31, 2026 and Sep 7, 2026?
Professional, Starter, Hobby add-on: No WhatsApp API add-on → WhatsApp API add-on, added; Professional, Starter, Hobby limit: Email verification credits → No Email verification credits, removed. Pulse compared the captures it took on Aug 31, 2026 and Sep 7, 2026; the before/after table above lists each item as written on the page.
How often does MailerLite change its pricing?
Pulse recorded 2 other pricing-page changes for MailerLite in the 90 days before this one; the previous change was "MailerLite: 50% off promo + MailerSend 14-day free trial" on Sep 1, 2026; MailerLite has been tracked since 2026-02-28.