lemlist slashes email plan price 50% to $39/user/mo
What happened
Between the May 18, 2026 and May 25, 2026 captures of lemlist's pricing page, Pulse recorded 4 changes: Email Pro renamed to Email with price cut from $79/$63 to $39/$31/user/mo; Multichannel Expert renamed to Multichannel. Email plan now offers unlimited users with 5,000 emails/mo cap instead of 3 senders/user; WhatsApp automation add-on pricing ($20/user/mo) and in-app calling number price ($15/no./mo) removed from Multichannel plan card display; features remain available but pricing is no longer shown; B2B lead database expanded from 600M+ to 650M+ leads across all plans; lemlist MCP added to all plans in the Chrome Extension & Integrations section of the comparison table. Pulse files it as a packaging change (package change, add-on change, limit increase, feature added) with an upward direction. Pulse's latest capture (Sep 28, 2026) lists Email at $55, Multichannel at $87, Lead data enrichment at $16 and Buying intent signals at $21.
It lands 28 days after lemlist's previous change, "lemlist replaces enrichment credits with unified finder feature" (Apr 27, 2026). lemlist has been tracked since 2026-02-28.
In the same window Seamless.AI, Apollo.io and Outreach also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Email, Multichannel · Packaging−38%$63$39
- Multichannel · Add-onAdd-on change
WhatsApp automation add-on pricing ($20/user/mo) and in-app calling number price ($15/no./mo) removed from Multichannel plan card display; features remain available but pricing is no longer shown.
- All plans · LimitChanged600M+650M+ leads
- All plans · FeatureAddedNo lemlist MCPlemlist MCP
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Email, Multichannel | Packaging | $63 | $39 | −38% |
| Multichannel | Add-on | WhatsApp automation add-on pricing ($20/user/mo) and in-app calling number price ($15/no./mo) removed from Multichannel plan card display; features remain available but pricing is no longer shown. | Add-on change | |
| All plans | Limit | 600M+ | 650M+ leads | Changed |
| All plans | Feature | No lemlist MCP | lemlist MCP | Added |
Values as written on lemlist's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of lemlist's pricing page (www.lemlist.com) from May 18, 2026 and May 25, 2026; the change is marked near the top of the page, where email, multichannel packaging reads $63 and then $39.
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The two full-page captures with this change marked up are free with an account.
lemlist, the last 90 days
Full history- Sep 28, 2026packaginglemlist launches paid Data plans: enrichment & buying-intent add-ons
- Jul 28, 2026improvedlemlist: API access expanded from Enterprise-only to all plans
- Jun 22, 2026increaselemlist email plan jumps from $31 to $55/user, 10x email allowance
- May 25, 2026packaginglemlist slashes email plan price 50% to $39/user/mo · this change
- Apr 27, 2026improvedlemlist replaces enrichment credits with unified finder feature
Across CRM in the same window
All CRM changesQuestions about this change
Did lemlist raise prices in May 2026?
No list-price increase was recorded between May 18, 2026 and May 25, 2026. The change Pulse detected was a packaging change: package change, add-on change, limit increase, feature added.
What changed on lemlist's pricing page between May 18, 2026 and May 25, 2026?
Email, Multichannel packaging: $63 → $39 (−38%); WhatsApp automation add-on pricing ($20/user/mo) and in-app calling number price ($15/no./mo) removed from Multichannel plan card display; features remain available but pricing is no longer shown; All plans limit: 600M+ → 650M+ leads, changed; All plans feature: No lemlist MCP → lemlist MCP, added. Pulse compared the captures it took on May 18, 2026 and May 25, 2026; the before/after table above lists each item as written on the page.
How often does lemlist change its pricing?
Pulse recorded 1 other pricing-page change for lemlist in the 90 days before this one; the previous change was "lemlist replaces enrichment credits with unified finder feature" on Apr 27, 2026; lemlist has been tracked since 2026-02-28.