LeadLoft renames plans Starter and Growth, adds Managed Senders and AI CRM Agent
What happened
Between the Oct 26, 2026 and Nov 2, 2026 captures of LeadLoft's pricing page, Pulse recorded 2 changes: Unlimited plan renamed Starter and Scale AI renamed Growth; prices unchanged ($99 and $299/mo/user, $400 struck through); Growth drops AI SDRs, AI Writer, Playbook Builder, Deal Router, Website Integration and Success Sessions; adds 3 Managed Senders, AI CRM Agent, AI Outreach, A/B Testing, Notetaker. Starter adds 0 Managed Senders and AI features. In detail: Plan cards reworked: Growth now leads with 3 Managed Senders (Starter shows 0) and both cards list AI CRM Agent (renamed from AI SDRs), AI Prospecting, AI Outreach, AI A/B Testing, AI Notetaker and Scheduling Links. Growth card no longer lists AI Writer, Playbook Builder, Deal Router, Website Integration or Success Sessions, though the compare table still does; compare table adds AI Notetaker and AI Scheduler rows. Pulse files it as a packaging change (plan renamed, feature change). Pulse's latest capture (Nov 9, 2026) lists Starter at $99 and Growth at $299.
It lands 14 days after LeadLoft's previous change, "LeadLoft swaps Unlimited prospecting for 300 credits, adds AI Sales Agent" (Oct 19, 2026). LeadLoft has been tracked since 2026-02-28.
In the same window Zoho, HubSpot, Salesforce and Pipedrive also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Plan renamedStarter, GrowthPlan
Unlimited plan renamed Starter and Scale AI renamed Growth; prices unchanged ($99 and $299/mo/user, $400 struck through).
- RemovedGrowthFeatureAI WriterNot listed
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Starter, Growth | Plan | Unlimited plan renamed Starter and Scale AI renamed Growth; prices unchanged ($99 and $299/mo/user, $400 struck through). | Plan renamed | |
| Growth | Feature | AI Writer | Not listed | Removed |
Values as written on LeadLoft's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of LeadLoft's pricing page (leadloft.com) from Oct 26, 2026 and Nov 2, 2026; the change is marked near the top of the page, where the AI Writer no longer appears.
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The two full-page captures with this change marked up are free with an account.
LeadLoft, the last 90 days
Full historyDates are the day each change was detected, Eastern time.
- Nov 1, 2026PackagingLeadLoft renames plans Starter and Growth, adds Managed Senders and AI CRM Agent This change
- Oct 19, 2026PackagingLeadLoft swaps Unlimited prospecting for 300 credits, adds AI Sales Agent
Across CRM in the same window
All CRM changes- ZohoNov 2Zoho Books Free plan expands Receipt Autoscans to cover documents as well
- HubSpotNov 2HubSpot Service Starter adds new-customers-only discount footnote
- SalesforceOct 26Salesforce Platform bundles Premier Success Plan free with Core, Advanced, Max
- PipedriveOct 26Pipedrive trims Projects add-on starting price to $16 a month
Questions about this change
Did LeadLoft raise prices in November 2026?
No list-price increase was recorded between Oct 26, 2026 and Nov 2, 2026 UTC. The change Pulse detected was a packaging change: plan renamed, feature change.
What changed on LeadLoft's pricing page between Oct 26, 2026 and Nov 2, 2026 UTC?
Unlimited plan renamed Starter and Scale AI renamed Growth; prices unchanged ($99 and $299/mo/user, $400 struck through); Growth feature removed: AI Writer. Pulse compared the captures it took on Oct 26, 2026 and Nov 2, 2026 UTC; the before/after table above lists each item as written on the page.
How often does LeadLoft change its pricing?
Pulse recorded 1 other pricing-page change for LeadLoft in the 90 days before this one; the previous change was "LeadLoft swaps Unlimited prospecting for 300 credits, adds AI Sales Agent" on Oct 19, 2026; LeadLoft has been tracked since 2026-02-28.