HeyOrca adds Trending audio for IG & TikTok across all plans
What happened
Between the Jul 20, 2026 and Jul 27, 2026 captures of HeyOrca's pricing page, Pulse recorded one change: HeyOrca added a new 'Trending audio (IG & TikTok)' feature, listed across the Free, Basic, and Pro plan comparison cards and in the extended Publishing feature comparison table. Pulse files it as a product change (feature added) with an upward direction. Pulse's latest capture (Sep 14, 2026) lists Basic at $50, Pro at $126, Social Inbox Add-on at $33, Social Reports Add-on at $50 and Social Listening Add-on at $33.
It lands 24 days after HeyOrca's previous change, "HeyOrca: New features + self-serve plan mixing (+1 more change)" (Jul 3, 2026). Before that Pulse recorded "HeyOrca shifts to per-workspace billing across plans and add-ons" (Jun 8, 2026), "HeyOrca brings external calendar sync to Free, Basic, and Pro plans" (May 25, 2026) and "HeyOrca slashes free plan support from 4 minutes to 24 hours" (May 5, 2026). HeyOrca has been tracked since 2026-03-20.
In the same window Buffer, Hootsuite, Sproutsocial, Metricool and Later also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Basic, Pro · FeatureAddedNo 'Trending audio'Trending audio
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Basic, Pro | Feature | No 'Trending audio | 'Trending audio | Added |
Values as written on HeyOrca's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of HeyOrca's pricing page (heyorca.com) from Jul 20, 2026 and Jul 27, 2026; the change is marked near the top of the page, where 'Trending audio now appears.
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The two full-page captures with this change marked up are free with an account.
HeyOrca, the last 90 days
Full history- Sep 7, 2026improvedHeyOrca: added Post performance metrics feature (Free limited, Basic/Pro full)
- Sep 1, 2026improvedHeyOrca splits Approvals in two, restricting Custom approvals to Pro
- Aug 24, 2026improvedHeyOrca drops "coming soon": Facebook & LinkedIn first comment now live
- Jul 27, 2026improvedHeyOrca adds Trending audio for IG & TikTok across all plans · this change
- Jul 3, 2026packagingHeyOrca: New features + self-serve plan mixing (+1 more change)
- Jun 8, 2026packagingHeyOrca shifts to per-workspace billing across plans and add-ons
- May 25, 2026improvedHeyOrca brings external calendar sync to Free, Basic, and Pro plans
- May 5, 2026improvedHeyOrca slashes free plan support from 4 minutes to 24 hours
Across Marketing & Content in the same window
All Marketing & Content changes- BufferJul 20Buffer: 'Audience demographics' feature removed; Analytics relabeled
- HootsuiteJul 6Hootsuite: Enterprise plan hides minimum seat requirement (5+ → Custom)
- SproutsocialJul 4Sproutsocial demotes reporting and send-time tools to Essentials, adds inbox ...
- MetricoolJul 3Metricool: new Advanced Analytics add-on + Metricool MCP on Free
- LaterJul 3Later: TikTok/Multi-profile Best Times to Post added to Starter and Growth plans
Questions about this change
Did HeyOrca raise prices in July 2026?
No list-price increase was recorded between Jul 20, 2026 and Jul 27, 2026. The change Pulse detected was a product change: feature added.
What changed on HeyOrca's pricing page between Jul 20, 2026 and Jul 27, 2026?
Basic, Pro feature: No 'Trending audio → 'Trending audio, added. Pulse compared the captures it took on Jul 20, 2026 and Jul 27, 2026; the before/after table above lists each item as written on the page.
How often does HeyOrca change its pricing?
Pulse recorded 4 other pricing-page changes for HeyOrca in the 90 days before this one; the previous change was "HeyOrca: New features + self-serve plan mixing (+1 more change)" on Jul 3, 2026; HeyOrca has been tracked since 2026-03-20.