HeyOrca splits Approvals in two, restricting Custom approvals to Pro
What happened
Between the Aug 24, 2026 and Aug 31, 2026 captures of HeyOrca's pricing page, Pulse recorded one change: The 'Approvals' feature row was split into 'Default approvals' and 'Custom approvals' on both the pricing cards and the feature comparison table. Custom approvals is now restricted to Pro and Enterprise: Basic, which previously showed Approvals as 'Unlimited' (✓), is now marked unavailable (✗) for Custom approvals. Free stays unavailable (✗) on both approval rows. Pulse files it as a product change (feature change) with a neutral direction. Pulse's latest capture (Sep 14, 2026) lists Basic at $50, Pro at $126, Social Inbox Add-on at $33, Social Reports Add-on at $50 and Social Listening Add-on at $33.
It lands 9 days after HeyOrca's previous change, "HeyOrca drops "coming soon": Facebook & LinkedIn first comment now live" (Aug 24, 2026). Before that Pulse recorded "HeyOrca adds Trending audio for IG & TikTok across all plans" (Jul 27, 2026), "HeyOrca: New features + self-serve plan mixing (+1 more change)" (Jul 3, 2026) and "HeyOrca shifts to per-workspace billing across plans and add-ons" (Jun 8, 2026). HeyOrca has been tracked since 2026-03-20.
In the same window Metricool, Sproutsocial, Buffer, Hootsuite and Later also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Pro, Enterprise, Basic · FeatureFeature change
The 'Approvals' feature row was split into 'Default approvals' and 'Custom approvals' on both the pricing cards and the feature comparison table. Custom approvals is now restricted to Pro and Enterprise: Basic, which previously showed Approvals as 'Unlimited' (✓), is now marked unavailable (✗) for Custom approvals. Free stays unavailable (✗) on both approval rows.
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Pro, Enterprise, Basic | Feature | The 'Approvals' feature row was split into 'Default approvals' and 'Custom approvals' on both the pricing cards and the feature comparison table. Custom approvals is now restricted to Pro and Enterprise: Basic, which previously showed Approvals as 'Unlimited' (✓), is now marked unavailable (✗) for Custom approvals. Free stays unavailable (✗) on both approval rows. | Feature change | |
Values as written on HeyOrca's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of HeyOrca's pricing page (heyorca.com) from Aug 24, 2026 and Aug 31, 2026; the change is marked near the top of the page.
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HeyOrca, the last 90 days
Full history- Sep 14, 2026improvedHeyOrca: Enterprise plan renamed to Agency + Import past posts feature added
- Sep 7, 2026improvedHeyOrca: added Post performance metrics feature (Free limited, Basic/Pro full)
- Sep 1, 2026improvedHeyOrca splits Approvals in two, restricting Custom approvals to Pro · this change
- Aug 24, 2026improvedHeyOrca drops "coming soon": Facebook & LinkedIn first comment now live
- Jul 27, 2026improvedHeyOrca adds Trending audio for IG & TikTok across all plans
- Jul 3, 2026packagingHeyOrca: New features + self-serve plan mixing (+1 more change)
- Jun 8, 2026packagingHeyOrca shifts to per-workspace billing across plans and add-ons
Across Marketing & Content in the same window
All Marketing & Content changes- MetricoolAug 31Metricool: new Flows automation feature (Starter+)
- SproutsocialAug 24Sprout Social launches Trellis AI agent across all plans
- BufferAug 10Buffer: Free plan 24-hr API limit raised (100→250)
- HootsuiteJul 6Hootsuite: Enterprise plan hides minimum seat requirement (5+ → Custom)
- LaterJul 3Later: TikTok/Multi-profile Best Times to Post added to Starter and Growth plans
Questions about this change
Did HeyOrca raise prices in August 2026?
No list-price increase was recorded between Aug 24, 2026 and Aug 31, 2026. The change Pulse detected was a product change: feature change.
What changed on HeyOrca's pricing page between Aug 24, 2026 and Aug 31, 2026?
The 'Approvals' feature row was split into 'Default approvals' and 'Custom approvals' on both the pricing cards and the feature comparison table. Custom approvals is now restricted to Pro and Enterprise: Basic, which previously showed Approvals as 'Unlimited' (✓), is now marked unavailable (✗) for Custom approvals. Free stays unavailable (✗) on both approval rows. Pulse compared the captures it took on Aug 24, 2026 and Aug 31, 2026; the before/after table above lists each item as written on the page.
How often does HeyOrca change its pricing?
Pulse recorded 4 other pricing-page changes for HeyOrca in the 90 days before this one; the previous change was "HeyOrca drops "coming soon": Facebook & LinkedIn first comment now live" on Aug 24, 2026; HeyOrca has been tracked since 2026-03-20.