Sketch hides Private Cloud pricing, broadens Enterprise targeting
What happened
Between the Dec 29, 2025 and Mar 30, 2026 captures of Sketch's pricing page, Pulse recorded 3 changes: Sketch removed the Private Cloud plan's public price — previously $74/editor/month billed yearly — which now shows 'Contact for pricing' with no listed price. A new 'Previews' row was added to the Design & Collaboration section of the plan comparison table, between 'Easy prototype sharing' and 'Free guest editors', and the Enterprise plan tagline broadened from 'For large organizations' to 'For medium to large organizations'. In detail: Private Cloud plan price removed from public display; was $74/editor/month billed yearly, now shows 'Contact for pricing' with no listed price; New 'Previews' row added to the Design & Collaboration section of the plan comparison table, appearing between 'Easy prototype sharing' and 'Free guest editors'; Enterprise plan tagline updated from 'For large organizations' to 'For medium to large organizations', broadening the stated target audience. Pulse files it as a pricing change (price hidden, feature added, positioning) with a neutral direction. Pulse's latest capture (Nov 9, 2026) lists Standard at $12, Professional at $24, Enterprise at $44 and Mac License at $120.
This quarterly roll-up includes 2 changes Pulse first recorded in a shorter period: "Sketch Opens Enterprise Plan to Mid-Size Organizations" (week of Mar 16, 2026, saved Mar 23, 2026) and "Sketch drops $74/mo Private Cloud pricing for contact-only model" (week of Mar 2, 2026, saved Mar 9, 2026). It also records changes none of those periods did (feature added), so Pulse counts it as a change of its own. Before that, Sketch's previous recorded change was "Sketch Renames Smart Layout in Groups to Stack Layout, Enhancing User Experience" (Q2 2025). Sketch has been tracked since 2024-10-01.
In the same window Adobe, Framer and Figma also changed their Software Development & Testing pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- HiddenPrivate CloudPrice visibilityPrice listedContact sales
- Added—FeatureNot listedPreviews row
- RewordedEnterprisePositioning
BeforeFor large organizations
AfterFor medium to large organizations
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Private Cloud | Price visibility | Price listed | Contact sales | Hidden |
| — | Feature | Not listed | Previews row | Added |
| Enterprise | Positioning | For large organizations | For medium to large organizations | Reworded |
Values as written on Sketch's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Sketch's pricing page (sketch.com) from Dec 29, 2025 and Mar 30, 2026; the change is marked near the top of the page, where "Price listed" becomes "Contact sales".
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Sketch, the last 90 days
Full history- Nov 1, 2026ImprovementSketch adds free MCP server to all subscriptions, with prices unchanged
- Jul 4, 2026PackagingSketch renames Business to Professional, shifts features, lowers Enterprise…
- Apr 13, 2026PackagingSketch lowers Enterprise entry to 15 editors, reshuffles Pro perks
- Apr 3, 2026PackagingSketch hides Private Cloud pricing, broadens Enterprise targeting This change
- Mar 26, 2026PackagingSketch Opens Enterprise Plan to Mid-Size Organizations
- Mar 10, 2026PackagingSketch drops $74/mo Private Cloud pricing for contact-only model
Across Software Development & Testing in the same window
All Software Development & Testing changesQuestions about this change
Did Sketch raise prices in March 2026?
No list-price increase was recorded between Dec 29, 2025 and Mar 30, 2026. The change Pulse detected was a pricing change: price hidden, feature added, positioning.
What changed on Sketch's pricing page between Dec 29, 2025 and Mar 30, 2026?
Private Cloud price visibility: Price listed → Contact sales, hidden; feature added: Previews row; Enterprise positioning: For large organizations → For medium to large organizations, reworded. Pulse compared the captures it took on Dec 29, 2025 and Mar 30, 2026; the before/after table above lists each item as written on the page.
How often does Sketch change its pricing?
This quarterly roll-up includes 2 changes Pulse first recorded in shorter periods and also records changes none of them did (feature added), so Pulse counts it as a change of its own; Pulse recorded 0 other pricing-page changes for Sketch in the 90 days before this one; the previous change was "Sketch Renames Smart Layout in Groups to Stack Layout, Enhancing User Experience" in Q2 2025; Sketch has been tracked since 2024-10-01.