Sketch hides Private Cloud pricing, broadens Enterprise targeting
What happened
Between the Dec 29, 2025 and Mar 30, 2026 captures of Sketch's pricing page, Pulse recorded 3 changes: Sketch removed the Private Cloud plan's public price — previously $74/editor/month billed yearly — which now shows 'Contact for pricing' with no listed price. A new 'Previews' row was added to the Design & Collaboration section of the plan comparison table, between 'Easy prototype sharing' and 'Free guest editors', and the Enterprise plan tagline broadened from 'For large organizations' to 'For medium to large organizations'. In detail: Private Cloud plan price removed from public display; was $74/editor/month billed yearly, now shows 'Contact for pricing' with no listed price; New 'Previews' row added to the Design & Collaboration section of the plan comparison table, appearing between 'Easy prototype sharing' and 'Free guest editors'; Enterprise plan tagline updated from 'For large organizations' to 'For medium to large organizations', broadening the stated target audience. Pulse files it as a pricing change (price hidden, feature added, positioning) with a downward direction. Pulse's latest capture (Jun 29, 2026) lists Mac License at $10, Standard at $12, Professional at $24 and Enterprise at $44.
It lands 8 days after Sketch's previous change, "Sketch Opens Enterprise Plan to Mid-Size Organizations" (Mar 26, 2026). Before that Pulse recorded "Sketch drops $74/mo Private Cloud pricing for contact-only model" (Mar 11, 2026). Sketch has been tracked since 2024-10-01.
In the same window Adobe, Framer and Figma also changed their Software Development & Testing pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Private Cloud · Price visibilityRemoved
BeforePrivate Cloud plan price
AfterNo Private Cloud plan price
- — · FeatureAddedNo 'Previews' row'Previews' row
- Enterprise · PositioningReworded
BeforeFor large organizations
AfterFor medium to large organizations
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Private Cloud | Price visibility | Private Cloud plan price | No Private Cloud plan price | Removed |
| — | Feature | No 'Previews' row | 'Previews' row | Added |
| Enterprise | Positioning | For large organizations | For medium to large organizations | Reworded |
Values as written on Sketch's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Sketch's pricing page (sketch.com) from Dec 29, 2025 and Mar 30, 2026; the change is marked near the top of the page, where the Private Cloud plan price no longer appears.
Sign in to see the evidence
The two full-page captures with this change marked up are free with an account.
Sketch, the last 90 days
Full history- Jul 4, 2026packagingSketch renames Business to Professional, shifts features, lowers Enterprise f...
- Apr 13, 2026improvedSketch lowers Enterprise entry to 15 editors, reshuffles Pro perks
- Apr 3, 2026packagingSketch hides Private Cloud pricing, broadens Enterprise targeting · this change
- Mar 26, 2026packagingSketch Opens Enterprise Plan to Mid-Size Organizations
- Mar 11, 2026packagingSketch drops $74/mo Private Cloud pricing for contact-only model
Across Software Development & Testing in the same window
All Software Development & Testing changesQuestions about this change
Did Sketch raise prices in March 2026?
No list-price increase was recorded between Dec 29, 2025 and Mar 30, 2026. The change Pulse detected was a pricing change: price hidden, feature added, positioning.
What changed on Sketch's pricing page between Dec 29, 2025 and Mar 30, 2026?
Private Cloud price visibility: Private Cloud plan price → No Private Cloud plan price, removed; feature: No 'Previews' row → 'Previews' row, added; Enterprise positioning: For large organizations → For medium to large organizations, reworded. Pulse compared the captures it took on Dec 29, 2025 and Mar 30, 2026; the before/after table above lists each item as written on the page.
How often does Sketch change its pricing?
Pulse recorded 2 other pricing-page changes for Sketch in the 90 days before this one; the previous change was "Sketch Opens Enterprise Plan to Mid-Size Organizations" on Mar 26, 2026; Sketch has been tracked since 2024-10-01.