Figma Increases Professional Plan Price by 25% to $15/mo Amidst New Features and Plan Renaming
What happened
Between the Apr 1, 2024 and Jul 1, 2024 captures of Figma's pricing page, Pulse recorded 8 changes: Handoff process management feature added to Dev Mode section; Professional plan increased from $12/mo to $15/full seat/mo (25% increase). New pricing includes 'Save 20% when billed annually' messaging; Responsive prototyping viewer added to Prototyping section; Code Connect feature added to Dev Mode section with availability for UI Kits; UI Kits feature added to Design systems section across all plans; Design system analytics feature description changed from 'Design system analytics' to split between 'In-app Library Analytics' and 'Library Analytics API, in beta'; Professional plan renamed to 'Professional Team'; Starter plan renamed to 'Starter Team'. Pulse files it as a pricing change (feature added, price increase, feature change, plan renamed) with an upward direction. Pulse's latest capture (Nov 15, 2026) lists Organization at $5, Enterprise at $5 and Professional at $16.
Figma's previous recorded change was "Figma Simplifies Branding: Professional Plan Renamed to Professional" (Q1 2024). Figma has been tracked since 2023-11-14.
In the same window Sketch and Adobe also changed their Collaboration & Productivity pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Added—Feature
BeforeNot listed
AfterHandoff process management feature
- ProfessionalPrice$12/mo$15/full seat/mo
- Added—Feature
BeforeNot listed
AfterResponsive prototyping viewer
- Added—FeatureNot listedCode Connect feature
- AddedAll plansFeatureNot listedUI Kits feature
- Changed—Feature
Before'Design system analytics'
Aftersplit between 'In-app Library Analytics' and 'Library Analytics API
- RenamedProfessionalPlanProfessional plan'Professional Team'
- RenamedStarterPlanStarter plan'Starter Team'
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Feature | Not listed | Handoff process management feature | Added |
| Professional | Price | $12/mo | $15/full seat/mo | |
| — | Feature | Not listed | Responsive prototyping viewer | Added |
| — | Feature | Not listed | Code Connect feature | Added |
| All plans | Feature | Not listed | UI Kits feature | Added |
| — | Feature | 'Design system analytics' | split between 'In-app Library Analytics' and 'Library Analytics API | Changed |
| Professional | Plan | Professional plan | 'Professional Team' | Renamed |
| Starter | Plan | Starter plan | 'Starter Team' | Renamed |
Values as written on Figma's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Figma's pricing page (figma.com) from Apr 1, 2024 and Jul 1, 2024; the change is marked on the page, where professional price reads $12/mo and then $15/full seat/mo.
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The two full-page captures with this change marked up are free with an account.
Figma, the last 90 days
Full history- Q2 2025PackagingFigma Launches Figma Make (Beta) for AI-Powered Web App Development, Included in Full Seat Plans with Usage Limits
- Q1 2025Price increaseFigma Restructures Pricing with New Seat Types, Monthly Options, and Significant Price Increases for Professional, Organization, and Enterprise Plans
- Q4 2024PackagingFigma Slides Pricing Shift: Now Included in Full, Dev, and Collab Seats Starting March 11, 2025
- Q2 2024Price increaseFigma Increases Professional Plan Price by 25% to $15/mo Amidst New Features and Plan Renaming This change
- Q1 2024PackagingFigma Simplifies Branding: Professional Plan Renamed to Professional
Across Collaboration & Productivity in the same window
All Collaboration & Productivity changes- SketchJan 12Sketch Removes Unlimited Versions Metric from Business Plan, Enhancing Focus on Online Storage
- AdobeJan 10Adobe Creativecloud Introduces Firefly Pro Plan at $29.99/mo with Early Access Pricing, Amidst Multiple Price Increases for Other Plans
- SketchJan 12Sketch Renames Smart Layout in Groups to Stack Layout, Enhancing User Experience
- SketchJan 12Sketch Business Subscription Price Increased by 10% to $22/mo
- AdobeJan 10Adobe Creativecloud Removes Early Access Discount for Firefly Plans, Signaling Significant Pricing Strategy Shift
Questions about this change
Did Figma raise prices in July 2024?
Yes. Pulse captured Figma's pricing page on Apr 1, 2024 and again on Jul 1, 2024 and recorded 1 price increase: Professional: $12/mo → $15/full seat/mo.
What changed on Figma's pricing page between Apr 1, 2024 and Jul 1, 2024?
Feature added: Handoff process management feature; Professional price: $12/mo → $15/full seat/mo; feature added: Responsive prototyping viewer; feature added: Code Connect feature; All plans feature added: UI Kits feature; feature: 'Design system analytics' → split between 'In-app Library Analytics' and 'Library Analytics API, changed; Professional plan: Professional plan → 'Professional Team', renamed; Starter plan: Starter plan → 'Starter Team', renamed. Pulse compared the captures it took on Apr 1, 2024 and Jul 1, 2024; the before/after table above lists each item as written on the page.
How often does Figma change its pricing?
Pulse recorded 1 other pricing-page change for Figma in the 90 days before this one; the previous change was "Figma Simplifies Branding: Professional Plan Renamed to Professional" in Q1 2024; Figma has been tracked since 2023-11-14.