Forethought caps Enterprise branded agents, adds AI QA to plans
What happened
Between the May 4, 2026 and May 11, 2026 captures of Forethought's pricing page, Pulse recorded 3 changes: Brand Management Enterprise plan capped at 20 branded agents; previously offered unlimited brands; AI QA added to Team plan (1 rubric included); Agent QA changed from add-on to included for Professional (5 rubrics) and Enterprise (20 rubrics); Basic plan renamed to Team in the feature comparison table. Pulse files it as a packaging change (limit decrease, feature change, plan renamed) with a downward direction.
This is the first pricing-page change Pulse has recorded for Forethought. Forethought has been tracked since 2026-04-26.
In the same window HubSpot, Intercom, Microsoft, Zendesk and Salesforce also changed their AI & Machine Learning pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Enterprise · LimitLimit decrease
Brand Management Enterprise plan capped at 20 branded agents; previously offered unlimited brands.
- Team, Professional, Enterprise · FeatureChangedadd-onincluded
- Team · PlanRenamedBasic planTeam
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Enterprise | Limit | — | 20 | Limit decrease |
| Team, Professional, Enterprise | Feature | add-on | included | Changed |
| Team | Plan | Basic plan | Team | Renamed |
Values as written on Forethought's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Forethought's pricing page (forethought.ai) from May 4, 2026 and May 11, 2026; the change is marked around the middle of the page, where "add-on" becomes "included".
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The two full-page captures with this change marked up are free with an account.
Forethought, pricing history
Full history- Jun 15, 2026packagingForethought overhauls add-ons, rebrands Basic plan as Team
- May 20, 2026packagingForethought caps Enterprise branded agents, adds AI QA to plans · this change
Across AI & Machine Learning in the same window
All AI & Machine Learning changes- HubSpotMay 19HubSpot Suite Starter boosts discount from 40% to 55% off Starter
- IntercomMay 11Intercom expands Fin AI Agent to support ecommerce use cases
- MicrosoftMay 5Microsoft Dynamics365 swaps Record updates for prebuilt Sales Close Agent
- ZendeskApr 18Zendesk launches Forethought AI agents integration on pricing page
- SalesforceApr 14Salesforce Loyalty Management rebrands AppExchange to AgentExchange
Questions about this change
Did Forethought raise prices in May 2026?
No list-price increase was recorded between May 4, 2026 and May 11, 2026. The change Pulse detected was a packaging change: limit decrease, feature change, plan renamed.
What changed on Forethought's pricing page between May 4, 2026 and May 11, 2026?
Brand Management Enterprise plan capped at 20 branded agents; previously offered unlimited brands; Team, Professional, Enterprise feature: add-on → included, changed; Team plan: Basic plan → Team, renamed. Pulse compared the captures it took on May 4, 2026 and May 11, 2026; the before/after table above lists each item as written on the page.
How often does Forethought change its pricing?
Pulse recorded 0 other pricing-page changes for Forethought in the 90 days before this one; Forethought has been tracked since 2026-04-26.