Forethought
San Francisco, CA-based AI customer support company founded in 2017. Private. Operates in artificial intelligence and customer experience markets. Serves enterprise teams with AI agents for customer service automation.
Pricing Change History
2 changesBasic plan renamed to Team with expanded features (added AI QA, Multilingual, Mobile). Add-on section overhauled: Assist Agent, Agent QA, Forethought for Slack replaced by Multibrand, Analytics API, and Discover add-ons.
Brand Management Enterprise plan capped at 20 branded agents; previously offered unlimited brands. AI QA added to Team plan (1 rubric included); Agent QA changed from add-on to included for Professional (5 rubrics) and Enterprise (20 rubrics).
Research Forethought's pricing with the Pulse Agent
Ask anything about Forethought's plans, packaging shifts, and how it compares across the market — answered live from verified data.
Ask the agentCurrent plans
Captured| Plan | Type | Price |
|---|---|---|
| Enterprise | Plan | Contact |
| Team | Plan | Contact |
| Professional | Plan | Contact |
| Discover | Add-on | Contact |
| Analytics API | Add-on | Contact |
| Multibrand | Add-on | Contact |
Company Facts
How Forethought compares with its peers
| Company | Entry price | Last change |
|---|---|---|
Z Zendesk | $19 /agent/mo, billed annually | Jul 2, 2026 |
I Intercom | $29 /mo, billed annually + usage | Oct 26, 2026 |
D Drift | Contact | Jul 2, 2026 |
H HubSpot | $7 /seat/mo, billed annually | Oct 23, 2026 |
S Salesforce | $25 /user/mo, billed annually | Oct 26, 2026 |
M Microsoft | $5 /user/mo, billed annually | Oct 26, 2026 |
Forethought pricing FAQ
- How much does Forethought cost?
- Forethought does not publish list prices — its 3 plans are quote-based.
- Does Forethought have a free plan?
- No. Forethought does not list a free tier.
- What pricing model does Forethought use?
- Forethought uses subscription pricing across 3 plans.
- When did Forethought last change its pricing?
- Jun 15, 2026: Forethought overhauls add-ons, rebrands Basic plan as Team.
- How often has Forethought changed its pricing?
- Pulse has recorded 2 pricing changes for Forethought since it started tracking on Apr 26, 2026; the pricing page was last captured on Jun 15, 2026.