Brand24: added AI Visibility add-on + MCP integration
What happened
Between the Mar 30, 2026 and Jun 29, 2026 captures of Brand24's pricing page, Pulse recorded 2 changes: AI Visibility — new paid add-on across all plans (Individual, Team, Pro, Business, Enterprise), tracks brand exposure across major AI platforms. MCP (Model Context Protocol) support added to all plans, giving AI assistants secure access to live Brand24 data. In detail: Added MCP (Model Context Protocol) support, giving AI assistants secure access to live Brand24 data for up-to-date brand mention insights; Added AI Visibility as a new paid add-on across all plans (Individual, Team, Pro, Business, Enterprise) — tracks brand exposure across major AI platforms including frequency and sentiment of mentions. Pulse files it as a packaging change (feature added, new add-on) with an upward direction. Pulse's latest capture (Aug 3, 2026) lists Individual at $199, Team at $299, Pro at $399, Business at $599 and Enterprise at $1,499.
It lands 44 days after Brand24's previous change, "Brand24 launches MCP integration for live brand mention AI access" (May 19, 2026). Brand24 has been tracked since 2026-02-26.
In the same window Hootsuite, Buffer, Sendible, Mention and Sproutsocial also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · FeatureAddedNo MCPMCP
- Individual, Team, Pro · Add-onAddedNo AI VisibilityAI Visibility
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Feature | No MCP | MCP | Added |
| Individual, Team, Pro | Add-on | No AI Visibility | AI Visibility | Added |
Values as written on Brand24's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Brand24's pricing page (brand24.com) from Mar 30, 2026 and Jun 29, 2026; the change is marked in the lower part of the page, where MCP now appears.
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Brand24, the last 90 days
Full history- Aug 3, 2026improvedBrand24: Team plan support downgraded from Priority to Chat
- Jul 6, 2026improvedBrand24 bundles AI Visibility tracking free into Enterprise, still paid elsew...
- Jul 2, 2026improvedBrand24: added AI Visibility add-on + MCP integration · this change
- May 19, 2026improvedBrand24 launches MCP integration for live brand mention AI access
Across Marketing & Content in the same window
All Marketing & Content changes- HootsuiteJul 3Hootsuite: New Professional plan added, trial terms overhauled
- BufferJul 2Buffer: API access added to all plans
- SendibleJun 29Sendible cuts social profile limits up to 25% in plan refresh
- MentionJun 2Mention cuts historical data and API access from Company plan
- SproutsocialApr 9Sproutsocial reshuffles Standard plan, gates key reporting tools
Questions about this change
Did Brand24 raise prices in June 2026?
No list-price increase was recorded between Mar 30, 2026 and Jun 29, 2026. The change Pulse detected was a packaging change: feature added, new add-on.
What changed on Brand24's pricing page between Mar 30, 2026 and Jun 29, 2026?
Feature: No MCP → MCP, added; Individual, Team, Pro add-on: No AI Visibility → AI Visibility, added. Pulse compared the captures it took on Mar 30, 2026 and Jun 29, 2026; the before/after table above lists each item as written on the page.
How often does Brand24 change its pricing?
Pulse recorded 1 other pricing-page change for Brand24 in the 90 days before this one; the previous change was "Brand24 launches MCP integration for live brand mention AI access" on May 19, 2026; Brand24 has been tracked since 2026-02-26.