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Brand24

Wrocław, Poland-based media monitoring company founded in 2011. Public (WSE: B24). Operates in social listening and online analytics. Serves marketers and brands with AI-powered mention tracking and sentiment analysis tools.

Entry price

$199

Individual · /mo, billed annually

Plans tracked

no add-ons

Pricing changes

Latest Wk 32 '26

Pricing model

Subscription

No free tier

Pricing Change History

5 changes

20265 changes

Aug 3, 2026

Improvement

Weekly

Brand24: Team plan support downgraded from Priority to Chat

Team plan's support tier downgraded: "Priority support" replaced with "Chat Support"; Pro, Business, and Enterprise plans retain Priority support unchanged

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Jul 6, 2026

Improvement

Weekly

Brand24 bundles AI Visibility tracking free into Enterprise, still paid elsew...

AI Visibility (cross-platform AI brand exposure tracking) moved from a paid add-on to an included feature on the Enterprise plan; all other plans still show it as Add-on.

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Jul 2, 2026

Improvement

Quarterly

Brand24: added AI Visibility add-on + MCP integration

Added MCP (Model Context Protocol) support, giving AI assistants secure access to live Brand24 data for up-to-date brand mention insights Added AI Visibility as a new paid add-on across all plans (Individual, Team, Pro, Business, Enterprise) — tracks brand exposure across major AI platforms including frequency and sentiment of mentions

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May 19, 2026

Improvement

Weekly

Brand24 launches MCP integration for live brand mention AI access

MCP (Model Context Protocol) integration added to Data Access section, giving AI assistants secure access to live Brand24 data for brand mention insights.

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Mar 3, 2026

Price increase

Weekly

Brand24 hikes prices up to 33% across Individual and Pro plans

Individual plan price increased from $149 to $199/month (33.6% increase); Team plan price increased from $249 to $299/month (20.1% increase); Pro plan price increased from $299 to $399/month (33.4% increase); Business plan price increased from $499 to $599/month (20.0% increase)

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