Avoma Restructures Pricing Model to Modular Base Plans with New Add-Ons, Enhancing Flexibility and Value for Users
What happened
Between the Apr 1, 2025 and Jul 6, 2025 captures of Avoma's pricing page, Pulse recorded 10 changes: Conversation Intelligence add-on introduced at $29/seat/month (annual) with AI coaching recommendations, custom AI scorecards, smart playlists, and auto call scoring; Pricing metric changed from 'per user' to 'per recorder seat', clarifying that only users who record meetings require paid seats while viewers and collaborators are free; Conversation Intelligence standalone plan ($59/user/month annual) removed and converted to an add-on at $29/seat/month; Revenue Intelligence add-on introduced at $29/seat/month (annual) with AI deal risks, sales methodology tracker, win-loss analysis, and forecasting; Annual billing discount messaging changed from 'Up to 30% Off' to 'Save up to 33%' for base plans; AI Meeting Assistant plan renamed to Startup plan, maintaining the $19/month annual price point; Enterprise plan introduced at $39/recorder seat/month (annual) with minimum 10 seats, HIPAA compliance, designated success manager, and strict access controls; Avoma completely restructured pricing from three all-in-one bundled plans (AI Meeting Assistant $19, Conversation Intelligence $59, Revenue Intelligence $79 per user/month) to a modular base plan plus add-ons model with three base tiers (Startup $19, Organization $29, Enterprise $39 per recorder seat/month) plus separate purchasable add-ons; Organization plan introduced at $29/recorder seat/month (annual), positioned between Startup and Enterprise with up to 100 seats, custom AI topics, and group scheduling; Revenue Intelligence standalone plan ($79/user/month annual) removed and converted to an add-on at $29/seat/month. Pulse files it as a pricing change (new add-on, metric change, plan removed, discount change, plan renamed, new plan, package change) with an upward direction. Pulse's latest capture (Sep 28, 2026) lists Startup at $19, Organization at $29, Enterprise at $39, Conversation Intelligence at $29 and Revenue Intelligence at $29.
Avoma's previous recorded change was "Avoma Increases AI Meeting Assistant Yearly Billing Discount to 33% OFF, Enhancing Value for Customers" (Q1 2025). Avoma has been tracked since 2023-11-14.
In the same window Otter also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Conversation Intelligence · Add-onAdded
BeforeNot listed
AfterConversation Intelligence add-on
- — · Pricing modelRewordedper userper recorder seat
- Conversation Intelligence · PlanPlan removed
Conversation Intelligence standalone plan ($59/user/month annual) removed and converted to an add-on at $29/seat/month
- Revenue Intelligence · Add-onAdded
BeforeNo Revenue Intelligence add-on
AfterRevenue Intelligence add-on
- — · DiscountRewordedUp to 30% OffSave up to 33%
- Startup · PlanRenamed
BeforeAI Meeting Assistant plan
AfterStartup plan
- Enterprise · PlanAddedNo Enterprise planEnterprise plan
- Conversation Intelligence, Revenue Intelligence, Startup · PackagingPackage change
Avoma completely restructured pricing from three all-in-one bundled plans (AI Meeting Assistant $19, Conversation Intelligence $59, Revenue Intelligence $79 per user/month) to a modular base plan plus add-ons model with three base tiers (Startup $19, Organization $29, Enterprise $39 per recorder seat/month) plus separate purchasable add-ons
- Organization, Startup, Enterprise · PlanAddedNo Organization planOrganization plan
- Revenue Intelligence · PlanPlan removed
Revenue Intelligence standalone plan ($79/user/month annual) removed and converted to an add-on at $29/seat/month
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Conversation Intelligence | Add-on | Not listed | Conversation Intelligence add-on | Added |
| — | Pricing model | per user | per recorder seat | Reworded |
| Conversation Intelligence | Plan | — | $29/seat/month | Plan removed |
| Revenue Intelligence | Add-on | No Revenue Intelligence add-on | Revenue Intelligence add-on | Added |
| — | Discount | Up to 30% Off | Save up to 33% | Reworded |
| Startup | Plan | AI Meeting Assistant plan | Startup plan | Renamed |
| Enterprise | Plan | No Enterprise plan | Enterprise plan | Added |
| Conversation Intelligence, Revenue Intelligence, Startup | Packaging | Avoma completely restructured pricing from three all-in-one bundled plans (AI Meeting Assistant $19, Conversation Intelligence $59, Revenue Intelligence $79 per user/month) to a modular base plan plus add-ons model with three base tiers (Startup $19, Organization $29, Enterprise $39 per recorder seat/month) plus separate purchasable add-ons | Package change | |
| Organization, Startup, Enterprise | Plan | No Organization plan | Organization plan | Added |
| Revenue Intelligence | Plan | — | $29/seat/month | Plan removed |
Values as written on Avoma's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Avoma's pricing page (avoma.com) from Apr 1, 2025 and Jul 6, 2025; the change is marked on the page, where Conversation Intelligence add-on now appears.
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The two full-page captures with this change marked up are free with an account.
Avoma, the last 90 days
Full history- Sep 28, 2026packagingAvoma: add-on bundling discount removed
- Feb 16, 2026improvedAvoma launches 2-way CRM sync and expands privacy controls
- Q2 2025packagingAvoma Restructures Pricing Model to Modular Base Plans with New Add-Ons, Enhancing Flexibility and Value for Users · this change
- Q1 2025packagingAvoma Increases AI Meeting Assistant Yearly Billing Discount to 33% OFF, Enhancing Value for Customers
Across CRM in the same window
All CRM changes- OtterJan 12Otter Decreases Pro Plan Price to $8.33/user/month and Increases Annual Billing Discount to 51%
- OtterJan 12Otter Reduces Video Replay Support to Zoom and Google Meet, Updates Enterprise Security Features to Include Upcoming HIPAA Compliance
- OtterJan 12Otter Reduces Enterprise Plan AI Chat Queries from 500 to 200 per User
- OtterJan 12Otter Expands OtterPilot for Sales Integration, Now Syncs Notes to Hubspot and Salesforce
- OtterJan 12Otter Expands Transcription to AI Support in English, French, and Spanish
Questions about this change
Did Avoma raise prices in July 2025?
No list-price increase was recorded between Apr 1, 2025 and Jul 6, 2025. The change Pulse detected was a pricing change: new add-on, metric change, plan removed, discount change, plan renamed, new plan, package change.
What changed on Avoma's pricing page between Apr 1, 2025 and Jul 6, 2025?
Conversation Intelligence add-on: Not listed → Conversation Intelligence add-on, added; pricing model: per user → per recorder seat, reworded; Conversation Intelligence standalone plan ($59/user/month annual) removed and converted to an add-on at $29/seat/month; Revenue Intelligence add-on: No Revenue Intelligence add-on → Revenue Intelligence add-on, added; discount: Up to 30% Off → Save up to 33%, reworded; Startup plan: AI Meeting Assistant plan → Startup plan, renamed; Enterprise plan: No Enterprise plan → Enterprise plan, added; Avoma completely restructured pricing from three all-in-one bundled plans (AI Meeting Assistant $19, Conversation Intelligence $59, Revenue Intelligence $79 per user/month) to a modular base plan plus add-ons model with three base tiers (Startup $19, Organization $29, Enterprise $39 per recorder seat/month) plus separate purchasable add-ons; Organization, Startup, Enterprise plan: No Organization plan → Organization plan, added; Revenue Intelligence standalone plan ($79/user/month annual) removed and converted to an add-on at $29/seat/month. Pulse compared the captures it took on Apr 1, 2025 and Jul 6, 2025; the before/after table above lists each item as written on the page.
How often does Avoma change its pricing?
Pulse recorded 1 other pricing-page change for Avoma in the 90 days before this one; the previous change was "Avoma Increases AI Meeting Assistant Yearly Billing Discount to 33% OFF, Enhancing Value for Customers" in Q1 2025; Avoma has been tracked since 2023-11-14.
