AnnounceKit ditches tiered plans for modular per-product pricing + MAU caps
What happened
Between the Sep 21, 2026 and Sep 28, 2026 captures of AnnounceKit's pricing page, Pulse recorded 2 changes: Tiered per-project plans (Essentials/Growth/Scale/Enterprise) replaced with fully modular pricing: 6 standalone per-product tiles plus a new 10-item add-on catalog; annual discount changed from 15% to ~20%; MAU allowance introduced: workspace now capped at 10,000 MAU included then $25 per 5,000 overage, replacing prior "No MAU-based costs / No MAU-visitor limits, unlimited visitors" messaging on. In detail: MAU allowance introduced: workspace now capped at 10,000 MAU included then $25 per 5,000 overage, replacing prior "No MAU-based costs / No MAU-visitor limits, unlimited visitors" messaging on the old tiered plans. Pulse files it as a packaging change (package change, limit decrease) with a downward direction. Pulse's latest capture (Oct 5, 2026) lists Feature Requests & Roadmap at $39, Changelog at $49, NPS at $49, Knowledge Base at $55 and Product Tours at $55.
It lands 196 days after AnnounceKit's previous change, "AnnounceKit updates plan positioning across all subscription tiers" (Mar 16, 2026). AnnounceKit has been tracked since 2026-02-26.
In the same window Intercom, Help Scout, Appcues, Chameleon and Drift also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · PackagingChanged15%~20%
- — · LimitAddedNo MAU allowanceMAU allowance
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Packaging | 15% | ~20% | Changed |
| — | Limit | No MAU allowance | MAU allowance | Added |
Values as written on AnnounceKit's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of AnnounceKit's pricing page (announcekit.app) from Sep 21, 2026 and Sep 28, 2026; the change is marked near the top of the page, where "15%" becomes "~20%".
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The two full-page captures with this change marked up are free with an account.
AnnounceKit, pricing history
Full history- Oct 5, 2026packagingAnnounceKit MAU definition drops public changelog traffic exclusion
- Sep 28, 2026packagingAnnounceKit ditches tiered plans for modular per-product pricing + MAU caps · this change
- Mar 16, 2026packagingAnnounceKit updates plan positioning across all subscription tiers
Across Marketing & Content in the same window
All Marketing & Content changes- IntercomSep 28Intercom slashes Essential plan seat price 34%, from $29 to $19
- Help ScoutAug 10Help Scout: Secure customer portal added to Plus plan
- AppcuesJul 20Appcues drops Grow plan's 50,000 MAU cap—now starts open-ended at 3,000
- ChameleonJul 6Chameleon revamps pricing tiers, adds Compass and Prism AI agents in beta
- DriftJul 2Salesloft (drift): Account agents + Forecast add-ons section removed
Questions about this change
Did AnnounceKit raise prices in September 2026?
No list-price increase was recorded between Sep 21, 2026 and Sep 28, 2026. The change Pulse detected was a packaging change: package change, limit decrease.
What changed on AnnounceKit's pricing page between Sep 21, 2026 and Sep 28, 2026?
Packaging: 15% → ~20%, changed; limit: No MAU allowance → MAU allowance, added. Pulse compared the captures it took on Sep 21, 2026 and Sep 28, 2026; the before/after table above lists each item as written on the page.
How often does AnnounceKit change its pricing?
Pulse recorded 0 other pricing-page changes for AnnounceKit in the 90 days before this one; the previous change was "AnnounceKit updates plan positioning across all subscription tiers" on Mar 16, 2026; AnnounceKit has been tracked since 2026-02-26.