Amplitude drops per-plan AI Visibility prompt quotas from pricing cards
By Rob Litterst, Co-founder, PricingSaaS
Published
Amplitude’s pricing page · Change detected
What changed
Amplitude removed the disclosed 'active AI Visibility prompts' quota bullet from the Plus (1,000), Growth (2,500), and Enterprise (5,000) plan cards. AI Visibility remains an included platform-wide capability, but the per-tier prompt allowances are no longer itemized anywhere on the pricing page.
Why it matters
When a vendor stops itemizing usage caps, it typically means limits are becoming negotiable per account or the vendor wants flexibility to change them without a visible pricing-page conflict. Watch whether Amplitude reintroduces AI Visibility limits later, either in a renamed form or as a custom/negotiated allowance for larger accounts.
In context
Amplitude's decision to stop itemizing AI Visibility prompt quotas is only its second classified feature-removal since tracking began in January 2024 — the first was pulling 'Advanced feature management' from Plus back in 2024 that earlier removal. It follows a slower stretch: 58 days since Amplitude last touched pricing, when Growth and Enterprise moved to event-based billing the event-based pricing shift. Feature removals are a minor pattern industry-wide, 236 changes across 192 companies in six months, led by frequent trimmers like Datadog. Amplitude keeping AI Visibility itself but scrubbing the numbers fits a company that's spent 2026 simplifying its pricing narrative rather than its actual limits.