Amplitude drops per-plan AI Visibility prompt quotas from pricing cards
Amplitude removed the disclosed 'active AI Visibility prompts' quota bullet from the Plus (1,000), Growth (2,500), and Enterprise (5,000) plan cards.
Amplitude’s pricing page · Change Detected
WHY IT MATTERS
When a vendor stops itemizing usage caps, it typically means limits are becoming negotiable per account or the vendor wants flexibility to change them without a visible pricing-page conflict. Watch whether Amplitude reintroduces AI Visibility limits later, either in a renamed form or as a custom/negotiated allowance for larger accounts.
BY THE NUMBERS
- AI Visibility prompt quotas of 1,000 / 2,500 / 5,000 removed from Plus/Growth/Enterprise
- Only Amplitude's 2nd classified feature-removal since tracking began in Jan 2024
- 58 days since Amplitude's last change: a shift to event-based Growth/Enterprise pricing
- Feature removals appear in 4.3% of pricing changes tracked across 192 companies in 180 days
THEIR RATIONALE
Amplitude doesn't state a reason, but this is only the company's second classified feature-removal since tracking began in January 2024, and it comes 58 days after its last change, slightly slower than its typical 52-day cadence. Removing the numbers rather than the feature itself suggests Amplitude wants room to adjust AI Visibility limits per customer without republishing a pricing page number.
THE SIGNAL
Feature removals are a minor pattern industry-wide, touching 236 changes across 192 companies in the last six months, led by frequent trimmers like Datadog. Amplitude scrubbing quota disclosure while keeping the underlying capability fits a 2026 pattern of the company simplifying its public pricing narrative, including an earlier move away from tiered plan framing entirely.
IN CONTEXT
Amplitude's decision to stop itemizing AI Visibility prompt quotas is only its second classified feature-removal since tracking began in January 2024 — the first was pulling 'Advanced feature management' from Plus back in 2024 that earlier removal. It follows a slower stretch: 58 days since Amplitude last touched pricing, when Growth and Enterprise moved to event-based billing the event-based pricing shift. Feature removals are a minor pattern industry-wide, 236 changes across 192 companies in six months, led by frequent trimmers like Datadog. Amplitude keeping AI Visibility itself but scrubbing the numbers fits a company that's spent 2026 simplifying its pricing narrative rather than its actual limits.