Zoom Phone Limits SMS & MMS Features to Unlimited Plan for US & Canada Users
What happened
Between the Jan 3, 2025 and Apr 1, 2025 captures of Zoom's pricing page, Pulse recorded 2 changes: Toll-Free Numbers add-on consolidated into Additional Phone Numbers offering - previously separate add-on with dedicated section; SMS & MMS feature restricted to Unlimited plan only for US & Canada plans. Pulse files it as a packaging change (add-on change, feature change) with a neutral direction. Pulse's latest capture (Jun 23, 2026) lists US & CA Metered at $10.5, US & CA Unlimited at $16, Pro Plus at $20.5, Business Plus at $24.5 and Zoom Phone Customer Engagement Pack at $25.
This is the first pricing-page change Pulse has recorded for Zoom. Zoom has been tracked since 2023-11-15.
In the same window Microsoft, Ringcentral and Slack also changed their Collaboration & Productivity pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Additional Phone Numbers · Add-onAdd-on change
Toll-Free Numbers add-on consolidated into Additional Phone Numbers offering - previously separate add-on with dedicated section
- Unlimited · FeatureFeature change
SMS & MMS feature restricted to Unlimited plan only for US & Canada plans
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Additional Phone Numbers | Add-on | Toll-Free Numbers add-on consolidated into Additional Phone Numbers offering - previously separate add-on with dedicated section | Add-on change | |
| Unlimited | Feature | SMS & MMS feature restricted to Unlimited plan only for US & Canada plans | Feature change | |
Values as written on Zoom's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Zoom's pricing page (zoom.com) from Jan 3, 2025 and Apr 1, 2025; the change is marked on the page.
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The two full-page captures with this change marked up are free with an account.
Zoom, pricing history
Full history- Feb 23, 2026packagingZoom Phone rebrands top tier as 'Workplace Basic' in plan overhaul
- Q4 2025improvedZoom Phone Introduces $10/user/month Metered Plan for US & CA, Expanding Options for Users
- Q2 2025improvedZoom Phone Expands Business Plus Plan User Capacity to 250, Enhancing Flexibility for Larger Teams
- Q1 2025improvedZoom Phone Limits SMS & MMS Features to Unlimited Plan for US & Canada Users · this change
Across Collaboration & Productivity in the same window
All Collaboration & Productivity changes- MicrosoftJan 20Microsoft Copilot Transforms Copilot Pro into Family-Oriented 365 Premium Subscription with Enhanced AI Features and Increased Cloud Storage
- RingcentralJan 13Ringcentral Faces Significant Price Increases: Advanced Plan Up 57% to $55/User/Month and Core Plan Up 50% to $45/User/Month
- SlackJan 10Slack Introduces Premium Workflows Usage Limits Across Plans, Enhancing Workflow Management and Cost Efficiency
Questions about this change
Did Zoom raise prices in April 2025?
No list-price increase was recorded between Jan 3, 2025 and Apr 1, 2025. The change Pulse detected was a packaging change: add-on change, feature change.
What changed on Zoom's pricing page between Jan 3, 2025 and Apr 1, 2025?
Toll-Free Numbers add-on consolidated into Additional Phone Numbers offering - previously separate add-on with dedicated section; SMS & MMS feature restricted to Unlimited plan only for US & Canada plans. Pulse compared the captures it took on Jan 3, 2025 and Apr 1, 2025; the before/after table above lists each item as written on the page.
How often does Zoom change its pricing?
Pulse recorded 0 other pricing-page changes for Zoom in the 90 days before this one; Zoom has been tracked since 2023-11-15.