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Product change·Feb 9 → Feb 18, 2026·Week 8, 2026·Software Development & Testing

Waalaxy repositions plans around outreach scale and team size

WaalaxyProductPositioning

What changed

Positioning

Enterprise plan tagline changed from 'For large teams or agencies that need 5 seats or more' to 'Built for teams and agencies running LinkedIn outreach at scale with 5+ seats'

Positioning

Pro plan tagline changed from 'Ideal if you have a strong Linkedin network and want to turn connections into conversations' to 'Ideal for launching your first Linkedin outreach campaigns and booking conversations'

Positioning

Business plan tagline changed from 'Maximize replies by combining Linkedin and email. No lead left behind.' to 'Best for outbound teams who want a multi-channel system: Linkedin + email'

Positioning

Advanced plan tagline changed from 'Perfect for scaling outreach and growing your network fast at the best price' to 'Best to scale Linkedin outreach safely with higher volumes and priority support'

Before and after

Feb 9, 2026 vs Feb 18, 2026
Pulse.
100%
Change 1 of 4 · positioning changed

Enterprise plan tagline changed from 'For large teams or agencies that need 5 seats or more' to 'Built for teams and agencies running LinkedIn outreach at scale with 5+ seats'

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