Waalaxy repositions plans around outreach scale and team size
What happened
Between the Feb 9, 2026 and Feb 18, 2026 captures of Waalaxy's pricing page, Pulse recorded 4 changes: Enterprise plan tagline changed from 'For large teams or agencies that need 5 seats or more' to 'Built for teams and agencies running LinkedIn outreach at scale with 5+ seats'; Pro plan tagline changed from 'Ideal if you have a strong Linkedin network and want to turn connections into conversations' to 'Ideal for launching your first Linkedin outreach campaigns and booking conversations'; Business plan tagline changed from 'Maximize replies by combining Linkedin and email. No lead left behind.' to 'Best for outbound teams who want a multi-channel system: Linkedin + email'; Advanced plan tagline changed from 'Perfect for scaling outreach and growing your network fast at the best price' to 'Best to scale Linkedin outreach safely with higher volumes and priority support'. Pulse files it as a product change (positioning) with a neutral direction. Pulse's latest capture (Oct 19, 2026) lists Pro at $16, Advanced at $32 and Business at $55.
It lands 35 days after Waalaxy's previous change, "Waalaxy Discontinues the Elite Plan and Moves Enterprise to Custom Pricing, With Feature Changes" (Jan 14, 2026). Waalaxy has been tracked since 2023-11-28.
In the same window ZoomInfo and Lusha also changed their Software Development & Testing pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Enterprise · PositioningChanged
Before'For large teams or agencies that need 5 seats or more'
After'Built
- Pro · PositioningChanged
Before'Ideal if you have a strong Linkedin network and want
Afterturn connections into conversations' to 'Ideal
- Business · PositioningPositioning
Business plan tagline changed from 'Maximize replies by combining Linkedin and email. No lead left behind.' to 'Best for outbound teams who want a multi-channel system: Linkedin + email'
- Advanced · PositioningPositioning
Advanced plan tagline changed from 'Perfect for scaling outreach and growing your network fast at the best price' to 'Best to scale Linkedin outreach safely with higher volumes and priority support'
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Enterprise | Positioning | 'For large teams or agencies that need 5 seats or more' | 'Built | Changed |
| Pro | Positioning | 'Ideal if you have a strong Linkedin network and want | turn connections into conversations' to 'Ideal | Changed |
| Business | Positioning | Business plan tagline changed from 'Maximize replies by combining Linkedin and email. No lead left behind.' to 'Best for outbound teams who want a multi-channel system: Linkedin + email' | Positioning | |
| Advanced | Positioning | Advanced plan tagline changed from 'Perfect for scaling outreach and growing your network fast at the best price' to 'Best to scale Linkedin outreach safely with higher volumes and priority support' | Positioning | |
Values as written on Waalaxy's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Waalaxy's pricing page (waalaxy.com) from Feb 9, 2026 and Feb 18, 2026; the change is marked near the top of the page, where "'For large teams or agencies that need 5 seats or more'" becomes "'Built".
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The two full-page captures with this change marked up are free with an account.
Waalaxy, the last 90 days
Full history- Jul 4, 2026packagingWaalaxy cuts pricing tiers from 5 to 3, drops Enterprise and Freemium plans
- May 5, 2026improvedWaalaxy swaps 14-day trial for 500 free conversations, slashes Pro support
- Mar 26, 2026packagingWaalaxy slashes annual billing discount from 50% to 20%
- Feb 18, 2026packagingWaalaxy repositions plans around outreach scale and team size · this change
- Jan 14, 2026packagingWaalaxy Discontinues the Elite Plan and Moves Enterprise to Custom Pricing, With Feature Changes
Across Software Development & Testing in the same window
All Software Development & Testing changes- ZoomInfoJan 14ZoomInfo Introduces AI-Powered Sales Assistant with New Copilot Feature Amid Major Product Rebranding
- LushaSep 7Lusha ends tiered Summer Sale, hikes Premium 15% to $299.95/mo
- LushaAug 24Lusha adds Notetaker credits: AI summaries and full transcript analysis
- LushaAug 11Lusha: Pro plan annual discount cut 35%→30% ($45.45→$48.95/mo)
- LushaJul 28Lusha: Starter plan annual discount cut from 35% to 25% off
Questions about this change
Did Waalaxy raise prices in February 2026?
No list-price increase was recorded between Feb 9, 2026 and Feb 18, 2026. The change Pulse detected was a product change: positioning.
What changed on Waalaxy's pricing page between Feb 9, 2026 and Feb 18, 2026?
Enterprise positioning: 'For large teams or agencies that need 5 seats or more' → 'Built, changed; Pro positioning: 'Ideal if you have a strong Linkedin network and want → turn connections into conversations' to 'Ideal, changed; Business plan tagline changed from 'Maximize replies by combining Linkedin and email. No lead left behind.' to 'Best for outbound teams who want a multi-channel system: Linkedin + email'; Advanced plan tagline changed from 'Perfect for scaling outreach and growing your network fast at the best price' to 'Best to scale Linkedin outreach safely with higher volumes and priority support'. Pulse compared the captures it took on Feb 9, 2026 and Feb 18, 2026; the before/after table above lists each item as written on the page.
How often does Waalaxy change its pricing?
Pulse recorded 1 other pricing-page change for Waalaxy in the 90 days before this one; the previous change was "Waalaxy Discontinues the Elite Plan and Moves Enterprise to Custom Pricing, With Feature Changes" on Jan 14, 2026; Waalaxy has been tracked since 2023-11-28.