Unbounce Nearly Doubles Build Plan Prices With 90% Monthly Hike
What happened
Between the Dec 22, 2025 and Dec 29, 2025 captures of Unbounce's pricing page, Pulse recorded one change: Build plan monthly price increased from $39 to $74 USD/month; annual billing price increased from $52 to $99/month (both +90%). Pulse files it as a pricing change (price increase) with an upward direction. Pulse's latest capture (Aug 17, 2026) lists Starter at $22, Build at $74, Experiment at $112 and Optimize at $187.
Unbounce's previous recorded change was "Unbounce Introduces Unlimited Conversions While Removing Key Features and Hiding Agency Plan Pricing" (Q1 2025). Before that Pulse recorded "Unbounce Introduces New Agency Plan at $499/mo, Discontinues Concierge Plan, and Increases Domain Limit to 20" (Q4 2024), "Unbounce Introduces Explicit User Limits Across All Plans, Enhancing Transparency for Customers" (Q2 2024) and "Unbounce Increases Optimize Plan Price to $249/mo, Renames to Experiment" (Q1 2024). Unbounce has been tracked since 2024-10-01.
In the same window Elementor, Convertkit, Leadpages and Getresponse also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Build · Price+90%$39$74
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Build | Price | $39 | $74 | +90% |
Values as written on Unbounce's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Unbounce's pricing page (unbounce.com) from Dec 22, 2025 and Dec 29, 2025; the change is marked near the top of the page, where build price reads $39 and then $74.
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The two full-page captures with this change marked up are free with an account.
Unbounce, pricing history
Full history- Aug 17, 2026improvedUnbounce adds MCP server support to Starter plan for AI-driven page building
- Mar 26, 2026packagingUnbounce cuts Agency plan thresholds in half for traffic and domains
- Week 1, 2026increaseUnbounce Nearly Doubles Build Plan Prices With 90% Monthly Hike · this change
- Q1 2025improvedUnbounce Introduces Unlimited Conversions While Removing Key Features and Hiding Agency Plan Pricing
- Q4 2024packagingUnbounce Introduces New Agency Plan at $499/mo, Discontinues Concierge Plan, and Increases Domain Limit to 20
- Q2 2024improvedUnbounce Introduces Explicit User Limits Across All Plans, Enhancing Transparency for Customers
- Q1 2024packagingUnbounce Increases Optimize Plan Price to $249/mo, Renames to Experiment
Across Marketing & Content in the same window
All Marketing & Content changes- ElementorApr 4Elementor Pivots to Website Builder Plans Starting at $5/mo
- ConvertkitApr 3Convertkit shifts Pro messaging to revenue analytics, reshuffles Creator tools
- LeadpagesMar 17Leadpages launches AI landing page builder from any brand URL
- GetresponseFeb 23Getresponse slashes annual discount from 30% to 18% across all plans
Questions about this change
Did Unbounce raise prices in December 2025?
Yes. Pulse captured Unbounce's pricing page on Dec 22, 2025 and again on Dec 29, 2025 and recorded 1 price increase: Build: $39 → $74 (+90%).
What changed on Unbounce's pricing page between Dec 22, 2025 and Dec 29, 2025?
Build price: $39 → $74 (+90%). Pulse compared the captures it took on Dec 22, 2025 and Dec 29, 2025; the before/after table above lists each item as written on the page.
How often does Unbounce change its pricing?
Pulse recorded 0 other pricing-page changes for Unbounce in the 90 days before this one; the previous change was "Unbounce Introduces Unlimited Conversions While Removing Key Features and Hiding Agency Plan Pricing" in Q1 2025; Unbounce has been tracked since 2024-10-01.