Unbounce Introduces New Agency Plan at $499/mo, Discontinues Concierge Plan, and Increases Domain Limit to 20
What happened
Between the Oct 1, 2024 and Jan 1, 2025 captures of Unbounce's pricing page, Pulse recorded 5 changes: Top-tier plan starting price decreased from $649/mo (Concierge) to $499/mo (Agency); Agency plan introduced at $499/mo for running campaigns across multiple teams and clients; Concierge plan ($649/mo starting) discontinued; Unlimited Collaborations feature added to Agency plan; Top-tier root domain limit increased from starting at 5 to starting at 20. Pulse files it as a pricing change (price decrease, new plan, plan removed, feature added, limit increase) with a downward direction. Pulse's latest capture (Aug 17, 2026) lists Starter at $22, Build at $74, Experiment at $112 and Optimize at $187.
Unbounce's previous recorded change was "Unbounce Introduces Explicit User Limits Across All Plans, Enhancing Transparency for Customers" (Q2 2024). Before that Pulse recorded "Unbounce Increases Optimize Plan Price to $249/mo, Renames to Experiment" (Q1 2024). Unbounce has been tracked since 2024-10-01.
In the same window Elementor, Convertkit and Getresponse also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Concierge, Agency · PricePrice decrease
Top-tier plan starting price decreased from $649/mo (Concierge) to $499/mo (Agency)
- Agency · PlanAddedNo Agency planAgency plan
- Concierge · PlanPlan removed
Concierge plan ($649/mo starting) discontinued
- Agency · FeatureAdded
BeforeNot listed
AfterUnlimited Collaborations feature
- — · LimitChangedstarting at 5starting
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Concierge, Agency | Price | — | $499/mo | Price decrease |
| Agency | Plan | No Agency plan | Agency plan | Added |
| Concierge | Plan | Concierge plan ($649/mo starting) discontinued | Plan removed | |
| Agency | Feature | Not listed | Unlimited Collaborations feature | Added |
| — | Limit | starting at 5 | starting | Changed |
Values as written on Unbounce's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Unbounce's pricing page (unbounce.com) from Oct 1, 2024 and Jan 1, 2025; the change is marked on the page, where Agency plan now appears.
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Unbounce, pricing history
Full history- Mar 26, 2026packagingUnbounce cuts Agency plan thresholds in half for traffic and domains
- Week 1, 2026increaseUnbounce Nearly Doubles Build Plan Prices With 90% Monthly Hike
- Q1 2025improvedUnbounce Introduces Unlimited Conversions While Removing Key Features and Hiding Agency Plan Pricing
- Q4 2024packagingUnbounce Introduces New Agency Plan at $499/mo, Discontinues Concierge Plan, and Increases Domain Limit to 20 · this change
- Q2 2024improvedUnbounce Introduces Explicit User Limits Across All Plans, Enhancing Transparency for Customers
- Q1 2024packagingUnbounce Increases Optimize Plan Price to $249/mo, Renames to Experiment
Across Marketing & Content in the same window
All Marketing & Content changes- ElementorJan 11Elementor Introduces Auto-Scaling for All Plans, Enhancing Performance with Unlimited PHP Workers
- ConvertkitJan 11Convertkit Enhances Pro Plan with Deliverability Reporting and Introduces User Limit for Newsletter Plan
- GetresponseJan 10Getresponse Reveals MAX Pricing at $1099/mo Annually Amid Significant Discount Reductions and Price Increases
Questions about this change
Did Unbounce raise prices in January 2025?
No — prices went down. Between Oct 1, 2024 and Jan 1, 2025 Unbounce's pricing page showed 1 price cut: Concierge, Agency: Top-tier plan starting price decreased from $649/mo (Concierge) to $499/mo (Agency).
What changed on Unbounce's pricing page between Oct 1, 2024 and Jan 1, 2025?
Top-tier plan starting price decreased from $649/mo (Concierge) to $499/mo (Agency); Agency plan: No Agency plan → Agency plan, added; Concierge plan ($649/mo starting) discontinued; Agency feature: Not listed → Unlimited Collaborations feature, added; limit: starting at 5 → starting, changed. Pulse compared the captures it took on Oct 1, 2024 and Jan 1, 2025; the before/after table above lists each item as written on the page.
How often does Unbounce change its pricing?
Pulse recorded 0 other pricing-page changes for Unbounce in the 90 days before this one; the previous change was "Unbounce Introduces Explicit User Limits Across All Plans, Enhancing Transparency for Customers" in Q2 2024; Unbounce has been tracked since 2024-10-01.