Unbounce Introduces Explicit User Limits Across All Plans, Enhancing Transparency for Customers
What happened
Between the Apr 5, 2024 and Jul 1, 2024 captures of Unbounce's pricing page, Pulse recorded 4 changes: Experiment plan: User limit of 3 users now explicitly disclosed; Concierge plan: User limit of 15 users now explicitly disclosed; Build plan: User limit of 1 user now explicitly disclosed; Optimize plan: User limit of 5 users now explicitly disclosed. Pulse files it as a packaging change (threshold added) with an upward direction. Pulse's latest capture (Aug 17, 2026) lists Starter at $22, Build at $74, Experiment at $112 and Optimize at $187.
Unbounce's previous recorded change was "Unbounce Increases Optimize Plan Price to $249/mo, Renames to Experiment" (Q1 2024). Unbounce has been tracked since 2024-10-01.
In the same window Elementor, Convertkit and Getresponse also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Experiment · LimitThreshold added
Experiment plan: User limit of 3 users now explicitly disclosed
- Concierge · LimitThreshold added
Concierge plan: User limit of 15 users now explicitly disclosed
- Build · LimitThreshold added
Build plan: User limit of 1 user now explicitly disclosed
- Optimize · LimitThreshold added
Optimize plan: User limit of 5 users now explicitly disclosed
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Experiment | Limit | Experiment plan: User limit of 3 users now explicitly disclosed | Threshold added | |
| Concierge | Limit | Concierge plan: User limit of 15 users now explicitly disclosed | Threshold added | |
| Build | Limit | Build plan: User limit of 1 user now explicitly disclosed | Threshold added | |
| Optimize | Limit | Optimize plan: User limit of 5 users now explicitly disclosed | Threshold added | |
Values as written on Unbounce's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Unbounce's pricing page (unbounce.com) from Apr 5, 2024 and Jul 1, 2024; the change is marked on the page.
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Unbounce, the last 90 days
Full history- Week 1, 2026increaseUnbounce Nearly Doubles Build Plan Prices With 90% Monthly Hike
- Q1 2025improvedUnbounce Introduces Unlimited Conversions While Removing Key Features and Hiding Agency Plan Pricing
- Q4 2024packagingUnbounce Introduces New Agency Plan at $499/mo, Discontinues Concierge Plan, and Increases Domain Limit to 20
- Q2 2024improvedUnbounce Introduces Explicit User Limits Across All Plans, Enhancing Transparency for Customers · this change
- Q1 2024packagingUnbounce Increases Optimize Plan Price to $249/mo, Renames to Experiment
Across Marketing & Content in the same window
All Marketing & Content changes- ElementorJan 11Elementor Introduces Auto-Scaling for All Plans, Enhancing Performance with Unlimited PHP Workers
- ConvertkitJan 11Convertkit Enhances Pro Plan with Deliverability Reporting and Introduces User Limit for Newsletter Plan
- GetresponseJan 10Getresponse Reveals MAX Pricing at $1099/mo Annually Amid Significant Discount Reductions and Price Increases
Questions about this change
Did Unbounce raise prices in July 2024?
No list-price increase was recorded between Apr 5, 2024 and Jul 1, 2024. The change Pulse detected was a packaging change: threshold added.
What changed on Unbounce's pricing page between Apr 5, 2024 and Jul 1, 2024?
Experiment plan: User limit of 3 users now explicitly disclosed; Concierge plan: User limit of 15 users now explicitly disclosed; Build plan: User limit of 1 user now explicitly disclosed; Optimize plan: User limit of 5 users now explicitly disclosed. Pulse compared the captures it took on Apr 5, 2024 and Jul 1, 2024; the before/after table above lists each item as written on the page.
How often does Unbounce change its pricing?
Pulse recorded 1 other pricing-page change for Unbounce in the 90 days before this one; the previous change was "Unbounce Increases Optimize Plan Price to $249/mo, Renames to Experiment" in Q1 2024; Unbounce has been tracked since 2024-10-01.